Tag: marketing
Stamats to host centennial celebration Wednesday
Stamats Communications will host a centennial celebration Wednesday, Oct. 11 from 4-6 p.m. at the company’s headquarters, 615 Fifth Street SE in Cedar Rapids.
Light...
Marketing has evolved from 4 Ps to 7 Ps
Whether you are a small business owner or an executive for a Fortune 500 company, you know the strategies taken to promote your goods...
Ben Dillon named CEO of Geonetric
Geonetric, a Cedar Rapids-based digital marketing agency, has announced co-owner Ben Dillon will be transitioning to the role of chief executive officer.
According to an...
AMPERAGE acquires Hansen Henley Yoder & Lamb
AMPERAGE Marketing & Fundraising announced its acquisition of Minneapolis-based fundraising firm Hansen Henley Yoder & Lamb (HHYL) on April 5.
“Our fundraising team has delivered...
Farmers State Bank announces new marketing team
Farmers State Bank has announced the appointment of a new marketing team, including a vice president of marketing, a digital marketing specialist and an...
Test your marketing for a bigger payoff
Organizations are always interested in how well their marketing is performing. Staff often monitor KPIs such as website visits, ad clicks, contact forms, social...
The rise of influencer marketing
Today, influencer marketing is exclusively associated with social media users who market products to their engaged followers.Â
How it’s evolved
Some say the original online influencers...
Alliant Energy donates nearly 50,000 meals to Midwest food banks
Food banks across Iowa and Wisconsin will be receiving nearly 50,000 meals thanks to Alliant Energy's recent customer incentive campaign.
According to a news release,...
Deep customer knowledge key to marketing success
With so many dramatic shifts in marketing over the last decade, the goal of influencing customers has become more challenging and complex.Â
Changes, such as...
UFG Insurance honored for excellence in marketing, video
The Insurance Marketing & Communications Association (IMCA) announced UFG Insurance as a winner of five 2022 Showcase Awards during its Ignite annual conference in...