marketing
Amperage acquires Vernon Research Group
Amperage LLC has acquired Vernon Research Group (VRG), a market research firm in Cedar Rapids. Vernon Research Group’s President Linda Kuster retired from the firm, marking the right time for a transition. Vernon Research Group continues to operate under the…
UFG Insurance honored for excellence in marketing, video
The Insurance Marketing & Communications Association (IMCA) announced UFG Insurance as a winner of five…
Your brand story
With the ability to purchase anything online, the world is oversaturated with goods and services.…
2022 predictions in marketing & tech
By the time you read this, we will be an entire month into 2022. As…
How inclusive is your marketing?
With social equality coming to the forefront of our society over the past few years,…
Don’t give up on your business data just yet
Remember five or 10 years ago, when Big Data and analytics promised to change everything…
Apple called the email open rate’s bluff
With the recent changes to Apple’s privacy and security safeguards, those who relied on “Email…
Indian Creek Nature Center wins Allegra Cedar Rapids’ ‘Comeback’ sweepstakes
Allegra Cedar Rapids, a printing and marketing solutions provider, has announced Indian Creek Nature Center…
Informatics named Amazon Web Services Select Consulting Partner
Informatics Inc., based in Cedar Rapids, has been named an AWS (Amazon Web Services) Select…
Real Success with Nate Kaeding: Pankaj Monga
Sponsored by MidWestOne Bank, this is the latest edition of the CBJ’s new podcast feature…
Allegra Marketing ranks nationally for printing services
Allegra Cedar Rapids recently ranked No. 77 on the Top 100 Quick and Small Commercial…
Banking on small transaction marketing
When it comes to media savviness, we can all learn a thing or two from…
Shifting from ‘post & pray’ to nurturing a workforce pipeline
If you would have told me in 2007 that the work, we do at de…
The ethics of marketing
Businesses exist to provide products or services to consumers, but there are a few core…
Customer satisfaction: More than a score
By Linda Kuster | Guest Column Many organizations track customer satisfaction using indicators such as…
Network connections
How do you effectively network when everyone is staying at home? It’s a question that…