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Allegra Marketing ranks nationally for printing services

Allegra Cedar Rapids recently ranked No. 77 on the Top 100 Quick and Small Commercial Printers list compiled by Printing News in its annual...

Banking on small transaction marketing

When it comes to media savviness, we can all learn a thing or two from the banks and credit unions with roots in the...

Shifting from ‘post & pray’ to nurturing a workforce pipeline

If you would have told me in 2007 that the work, we do at de Novo would be so heavily involved in human resources,...

The ethics of marketing

Businesses exist to provide products or services to consumers, but there are a few core things a brand needs to get right: honesty, fairness...

Customer satisfaction: More than a score

By Linda Kuster | Guest Column Many organizations track customer satisfaction using indicators such as Net Promoter Score or Customer Satisfaction Score. Why is it important to measure satisfaction?

Network connections

How do you effectively network when everyone is staying at home? It’s a question that has challenged all corners of the business community to...

Learning from ICR’s failure

The joint economic development venture between Cedar Rapids and Iowa City was supposed to attract businesses and talent, foster cooperation and ultimately create an...

CR goes it alone for a win

CBJ Editorial There had been tacit agreement that the region should collaborate on three priorities: business recruitment, workforce development and regional marketing. That was the...

Banking on public relations in a digital world

By Betsy McCloskey | Guest Column Banking used to be simple. Consumers maintained accounts and loans at banks conveniently located near their home. There weren’t digital...

The only message customers want from you

By John Graham | Sales Column While our experience of the COVID-19 pandemic is likely just getting started, it has already upended entire industries and...

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Tag: marketing

Allegra Marketing ranks nationally for printing services

Banking on small transaction marketing

Shifting from ‘post & pray’ to nurturing a workforce pipeline

The ethics of marketing

Customer satisfaction: More than a score

Network connections

Learning from ICR’s failure

CR goes it alone for a win

Banking on public relations in a digital world

The only message customers want from you

More Articles

Van Meter receives DEI award from Rockwell Automation

Dupaco Foundation to award $250,000 in grants to nonprofit...

Iowa unemployment rate decreases to 2.9% in March

Rock Valley Physical Therapy hosts ribbon-cutting, open house at...

Think Iowa City offering community event grants for 2024,...