Cedar Rapids-based marketing and branding agency JWMorton has rebranded after 40 years in business. The updated brand includes a streamlined name, new logo, and a redefined slogan: “Powerful, passionate, proven.”
“Our new branding reflects where we’ve been and where we’re headed,” said Jeff Westrom, co-founder of JWMorton, in a news release. “The industry has changed dramatically over the past four decades, and this refresh is a way to honor our history while staying focused on what’s next for our clients and our agency.”
The updated name, shortened from “J.W.Morton & Associates” to simply “JWMorton”, aligns with industry trends favoring brevity and modernity, the release states. The agency also launched a revamped website as part of the rebrand.
According to the release, JWMorton began as a two-person team in a basement, serving a single client. Over the years, the agency has grown into a full-service firm. From launching Iowa’s first bank website in 1996 to producing a national Super Bowl commercial in 2012, JWMorton has consistently embraced new media and technology to deliver standout results.
“Our story has always been about evolution,” said co-founder Dave Morton, in the release. “This rebrand reflects our ability to adapt and grow while staying true to our core mission: helping clients succeed through strategic, marketing-driven creativity… This is just the beginning. With our new brand in place, we’re more energized than ever to take on what’s next—for our agency, our team, and most importantly, our clients.”
