Tag: marketing
Farmers State Bank announces new marketing team
Farmers State Bank has announced the appointment of a new marketing team, including a vice president of marketing, a digital marketing specialist and an...
Test your marketing for a bigger payoff
Organizations are always interested in how well their marketing is performing. Staff often monitor KPIs such as website visits, ad clicks, contact forms, social...
The rise of influencer marketing
Today, influencer marketing is exclusively associated with social media users who market products to their engaged followers.Â
How it’s evolved
Some say the original online influencers...
Alliant Energy donates nearly 50,000 meals to Midwest food banks
Food banks across Iowa and Wisconsin will be receiving nearly 50,000 meals thanks to Alliant Energy's recent customer incentive campaign.
According to a news release,...
Deep customer knowledge key to marketing success
With so many dramatic shifts in marketing over the last decade, the goal of influencing customers has become more challenging and complex.Â
Changes, such as...
UFG Insurance honored for excellence in marketing, video
The Insurance Marketing & Communications Association (IMCA) announced UFG Insurance as a winner of five 2022 Showcase Awards during its Ignite annual conference in...
Your brand story
With the ability to purchase anything online, the world is oversaturated with goods and services. Brand loyalty has fallen off, with younger generations becoming...
2022 predictions in marketing & tech
​​By the time you read this, we will be an entire month into 2022. As I looked back on the past year(s) and talked...
How inclusive is your marketing?
With social equality coming to the forefront of our society over the past few years, the importance of inclusive marketing is becoming even more...
Don’t give up on your business data just yet
Remember five or 10 years ago, when Big Data and analytics promised to change everything about how we do business?
Those were the salad days...