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Alliant Energy donates nearly 50,000 meals to Midwest food banks

Food banks across Iowa and Wisconsin will be receiving nearly 50,000 meals thanks to Alliant Energy's recent customer incentive campaign. According to a news release,...
Linda Kuster column

Deep customer knowledge key to marketing success

With so many dramatic shifts in marketing over the last decade, the goal of influencing customers has become more challenging and complex.  Changes, such as...
UFG Insurance

UFG Insurance honored for excellence in marketing, video

The Insurance Marketing & Communications Association (IMCA) announced UFG Insurance as a winner of five 2022 Showcase Awards during its Ignite annual conference in...

Your brand story

With the ability to purchase anything online, the world is oversaturated with goods and services. Brand loyalty has fallen off, with younger generations becoming...

2022 predictions in marketing & tech

​​By the time you read this, we will be an entire month into 2022. As I looked back on the past year(s) and talked...

How inclusive is your marketing?

With social equality coming to the forefront of our society over the past few years, the importance of inclusive marketing is becoming even more...

Don’t give up on your business data just yet

Remember five or 10 years ago, when Big Data and analytics promised to change everything about how we do business? Those were the salad days...

Apple called the email open rate’s bluff

With the recent changes to Apple’s privacy and security safeguards, those who relied on “Email Opens” as a key success metric are left holding...

Indian Creek Nature Center wins Allegra Cedar Rapids’ ‘Comeback’ sweepstakes

Allegra Cedar Rapids, a printing and marketing solutions provider, has announced Indian Creek Nature Center in Cedar Rapids as one of the winners of...

Informatics named Amazon Web Services Select Consulting Partner

Informatics Inc., based in Cedar Rapids, has been named an AWS (Amazon Web Services) Select Consulting Partner, a designation reserved for companies with special...

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