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Why smart businesses should invest in marketing despite inflation 

As high inflation continues to loom large over the United States, it’s a natural reaction for businesses to try and decrease their expenses to...
Stamats Fifth Street headquarters

Stamats to host centennial celebration Wednesday

Stamats Communications will host a centennial celebration Wednesday, Oct. 11 from 4-6 p.m. at the company’s headquarters, 615 Fifth Street SE in Cedar Rapids. Light...

Marketing has evolved from 4 Ps to 7 Ps

Whether you are a small business owner or an executive for a Fortune 500 company, you know the strategies taken to promote your goods...
CREDIT GEONETRIC

Ben Dillon named CEO of Geonetric

Geonetric, a Cedar Rapids-based digital marketing agency, has announced co-owner Ben Dillon will be transitioning to the role of chief executive officer. According to an...

AMPERAGE acquires Hansen Henley Yoder & Lamb

AMPERAGE Marketing & Fundraising announced its acquisition of Minneapolis-based fundraising firm Hansen Henley Yoder & Lamb (HHYL) on April 5. “Our fundraising team has delivered...

Farmers State Bank announces new marketing team

Farmers State Bank has announced the appointment of a new marketing team, including a vice president of marketing, a digital marketing specialist and an...

Test your marketing for a bigger payoff

Organizations are always interested in how well their marketing is performing. Staff often monitor KPIs such as website visits, ad clicks, contact forms, social...

The rise of influencer marketing

Today, influencer marketing is exclusively associated with social media users who market products to their engaged followers.  How it’s evolved Some say the original online influencers...
Alliant Energy logo

Alliant Energy donates nearly 50,000 meals to Midwest food banks

Food banks across Iowa and Wisconsin will be receiving nearly 50,000 meals thanks to Alliant Energy's recent customer incentive campaign. According to a news release,...

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