Tag: marketing
Tippie study: Bruh, using slang to vibe with consumers doesn’t slap
Brands that use contemporary slang in their marketing to connect with younger consumers usually just embarrass themselves, according to a new study from the...
Cedar Rapids marketing agency JWMorton rebrands
Cedar Rapids-based marketing and branding agency JWMorton has rebranded after 40 years in business. The updated brand includes a streamlined name, new logo, and...
de Novo Marketing wins four Communicator Awards
de Novo Marketing, a Cedar Rapids-based creative marketing agency, was recently awarded four Communicator Awards for its work with the Indian Creek Nature Center,...
Cedar Rapids’ de Novo Marketing wins four international creative awards
de Novo Marketing, an Iowa-based creative marketing agency, was awarded four Hermes Creative Awards for its work with the Sixth Judicial District Department of...
Why smart businesses should invest in marketing despite inflationÂ
As high inflation continues to loom large over the United States, it’s a natural reaction for businesses to try and decrease their expenses to...
Stamats to host centennial celebration Wednesday
Stamats Communications will host a centennial celebration Wednesday, Oct. 11 from 4-6 p.m. at the company’s headquarters, 615 Fifth Street SE in Cedar Rapids.
Light...
Marketing has evolved from 4 Ps to 7 Ps
Whether you are a small business owner or an executive for a Fortune 500 company, you know the strategies taken to promote your goods...
Ben Dillon named CEO of Geonetric
Geonetric, a Cedar Rapids-based digital marketing agency, has announced co-owner Ben Dillon will be transitioning to the role of chief executive officer.
According to an...