Opinion
Editorial: The value of effective nonprofit leadership
In the last few months, Cedar Rapids’ nonprofit sector experienced a leadership shift that reveals both the strength and fragility of the invisible infrastructure holding our community together. June brought news that Clint Twedt-Ball would step down as executive director…
Don’t lose your data. Switch to GA4 without breaking a sweat.
Big changes are coming to Google Analytics. Since 2014, millions of businesses have used Google’s…
Editorial: CR’s mojo continues into 2023
Cedar Rapids arguably had its most successful business expansion year ever in 2022, with a…
Real business value: What do you want from your business?
“Start with why” is good, impactful business advice. In fact, there is an entire book…
Editorial: A giant passes
Former University of Iowa President Willard “Sandy” Boyd passed away in December at the age…
Test your marketing for a bigger payoff
Organizations are always interested in how well their marketing is performing. Staff often monitor KPIs…
The rise of influencer marketing
Today, influencer marketing is exclusively associated with social media users who market products to their…
Editorial: Duane Arnold saga continues
Nothing is simple or easy when it comes to utilities’ energy decisions. Utility executives have…
Breaking down the drivers of real estate values
As a key part of our business, we collect and analyze trends in real estate…
Registered Apprenticeship a rewarding option for business, employee
In today’s ever-changing workforce, employers have to find unique tactics to attract skilled employees. A…
Editorial: Iowa City’s evolving chamber
Twenty years ago the idea of merging the Iowa City Area Chamber of Commerce and…
Editorial: Eastern Iowa Airport, Kirkwood aviation program a great match
Two of the Corridor’s most important institutions came together to create another regional win-win. The…
Iowa a gold standard example of fiscal responsibility
President Joe Biden and members of Congress should pay more attention to the pro-growth fiscal…
Economic headwinds and outsourcing
Here we are on the cusp of Q4, and my email is popping with requests…
Ways to measure your brand power
One of the most common types of projects our clients ask us to design is…
The importance of discipline in investing (and football)
I’ve been blessed to have a long career, both in the financial world and as…