Opinion
Small businesses are driving AI innovation for larger companies
Artificial intelligence (AI) is reshaping industries across the globe, and while large corporations often dominate the conversation, small businesses and entrepreneurs are proving to be key players in driving AI adoption. Their agility, willingness to experiment and ability to collaborate…
Test your marketing for a bigger payoff
Organizations are always interested in how well their marketing is performing. Staff often monitor KPIs…
The rise of influencer marketing
Today, influencer marketing is exclusively associated with social media users who market products to their…
Editorial: Duane Arnold saga continues
Nothing is simple or easy when it comes to utilities’ energy decisions. Utility executives have…
Breaking down the drivers of real estate values
As a key part of our business, we collect and analyze trends in real estate…
Registered Apprenticeship a rewarding option for business, employee
In today’s ever-changing workforce, employers have to find unique tactics to attract skilled employees. A…
Editorial: Iowa City’s evolving chamber
Twenty years ago the idea of merging the Iowa City Area Chamber of Commerce and…
Editorial: Eastern Iowa Airport, Kirkwood aviation program a great match
Two of the Corridor’s most important institutions came together to create another regional win-win. The…
Iowa a gold standard example of fiscal responsibility
President Joe Biden and members of Congress should pay more attention to the pro-growth fiscal…
Economic headwinds and outsourcing
Here we are on the cusp of Q4, and my email is popping with requests…
Ways to measure your brand power
One of the most common types of projects our clients ask us to design is…
The importance of discipline in investing (and football)
I’ve been blessed to have a long career, both in the financial world and as…
Editorial: A much needed UIHC audit
The first step in a treatment plan is to acknowledge that you have a problem.…
Let’s stop talking about work-life balance
I’ve lost count of how many companies talk about employee work-life “balance.” Magazine articles, webinars,…
Editorial: Economy continues to confuse
There are myriad economic indicators that business leaders gauge to help them thoughtfully navigate an…
Time for tax credit reform and transparency
Iowa’s historic tax reforms this year focused on lowering the income tax rates paid by…