Opinion
CBJ editorial: Don’t kill public notices in newspapers
Thomas Jefferson famously wrote in a 1787 letter to Edward Carrington that “were it left to me to decide whether we should have a government without newspapers, or newspapers without a government, I should not hesitate a moment to prefer…
Editorial: Collins’ important new investment
There has been a troubling spate of our region’s biggest businesses announcing job cuts over…
The resurgence of print advertising
The demise of print media has long been forecasted. While many of these predictions have…
Health care mergers back in fashion
Now that the COVID-19 pandemic seems to be on the back burner, mergers are happening…
IBC legislative priorities increases state’s competitiveness
With the first month of 2023 concluded, the Iowa Business Council’s (IBC) state legislative priorities…
The future of entrepreneurial support in the Corridor
Over the past few months I’ve been involved in a lot of conversations about how…
Does changing the title of the recruiting process to talent acquisition accomplish results?
If you would like to tweak an entree recipe, do you simply change the name…
Researching the competition
While organizations often use market research to better understand their customers or prospects, it can…
Editorial: Moxie’s collateral damage
In 2016, we celebrated Moxie Solar as the Fastest Growing Company in the Corridor with…
Don’t lose your data. Switch to GA4 without breaking a sweat.
Big changes are coming to Google Analytics. Since 2014, millions of businesses have used Google’s…
Editorial: CR’s mojo continues into 2023
Cedar Rapids arguably had its most successful business expansion year ever in 2022, with a…
Real business value: What do you want from your business?
“Start with why” is good, impactful business advice. In fact, there is an entire book…
Editorial: A giant passes
Former University of Iowa President Willard “Sandy” Boyd passed away in December at the age…
Test your marketing for a bigger payoff
Organizations are always interested in how well their marketing is performing. Staff often monitor KPIs…
The rise of influencer marketing
Today, influencer marketing is exclusively associated with social media users who market products to their…
Editorial: Duane Arnold saga continues
Nothing is simple or easy when it comes to utilities’ energy decisions. Utility executives have…