Opinion
Opinion: Alliant Energy’s natural gas investment merits support – with caveats
Alliant Energy’s investment in a new natural gas-powered generating station in Cedar Rapids deserves recognition as a practical step toward meeting customer demand while transitioning away from coal. The Cedar River Generating Station will be built on the same property…
Health care mergers back in fashion
Now that the COVID-19 pandemic seems to be on the back burner, mergers are happening…
IBC legislative priorities increases state’s competitiveness
With the first month of 2023 concluded, the Iowa Business Council’s (IBC) state legislative priorities…
The future of entrepreneurial support in the Corridor
Over the past few months I’ve been involved in a lot of conversations about how…
Does changing the title of the recruiting process to talent acquisition accomplish results?
If you would like to tweak an entree recipe, do you simply change the name…
Researching the competition
While organizations often use market research to better understand their customers or prospects, it can…
Editorial: Moxie’s collateral damage
In 2016, we celebrated Moxie Solar as the Fastest Growing Company in the Corridor with…
Don’t lose your data. Switch to GA4 without breaking a sweat.
Big changes are coming to Google Analytics. Since 2014, millions of businesses have used Google’s…
Editorial: CR’s mojo continues into 2023
Cedar Rapids arguably had its most successful business expansion year ever in 2022, with a…
Real business value: What do you want from your business?
“Start with why” is good, impactful business advice. In fact, there is an entire book…
Editorial: A giant passes
Former University of Iowa President Willard “Sandy” Boyd passed away in December at the age…
Test your marketing for a bigger payoff
Organizations are always interested in how well their marketing is performing. Staff often monitor KPIs…
The rise of influencer marketing
Today, influencer marketing is exclusively associated with social media users who market products to their…
Editorial: Duane Arnold saga continues
Nothing is simple or easy when it comes to utilities’ energy decisions. Utility executives have…
Breaking down the drivers of real estate values
As a key part of our business, we collect and analyze trends in real estate…
Registered Apprenticeship a rewarding option for business, employee
In today’s ever-changing workforce, employers have to find unique tactics to attract skilled employees. A…