Tag: Plaid Swan
The resurgence of print advertising
The demise of print media has long been forecasted. While many of these predictions have proven to be true print advertising continues to be...
The rise of influencer marketing
Today, influencer marketing is exclusively associated with social media users who market products to their engaged followers.Â
How it’s evolved
Some say the original online influencers...
Your brand story
With the ability to purchase anything online, the world is oversaturated with goods and services. Brand loyalty has fallen off, with younger generations becoming...
How inclusive is your marketing?
With social equality coming to the forefront of our society over the past few years, the importance of inclusive marketing is becoming even more...
The power of humor in advertising
Laughter is good for the soul, especially these days, when we are surrounded by what seems like endless streams of unwelcome news and stress....
So you’re thinking of rebranding Â
Usually, when people talk about a brand, they focus on the visual identity, including the logo, colors and packaging. However, a brand is so...
What is the REAL value of public relations?
The value of public relations can be hard to grasp, especially in this data-driven world. While there are ways to measure PR, the value...