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Tag: Plaid Swan

Why smart businesses should invest in marketing despite inflation 

As high inflation continues to loom large over the United States, it’s a natural reaction for businesses to try and decrease their expenses to...

Marketing has evolved from 4 Ps to 7 Ps

Whether you are a small business owner or an executive for a Fortune 500 company, you know the strategies taken to promote your goods...

The rise of the social media de-influencer

In the ever-changing world of social media marketing, there has been an unexpected twist to one of the hottest trends in the industry.  Since the...

The resurgence of print advertising

The demise of print media has long been forecasted. While many of these predictions have proven to be true print advertising continues to be...

The rise of influencer marketing

Today, influencer marketing is exclusively associated with social media users who market products to their engaged followers.  How it’s evolved Some say the original online influencers...

Your brand story

With the ability to purchase anything online, the world is oversaturated with goods and services. Brand loyalty has fallen off, with younger generations becoming...

How inclusive is your marketing?

With social equality coming to the forefront of our society over the past few years, the importance of inclusive marketing is becoming even more...

The power of humor in advertising

Laughter is good for the soul, especially these days, when we are surrounded by what seems like endless streams of unwelcome news and stress....

So you’re thinking of rebranding  

Usually, when people talk about a brand, they focus on the visual identity, including the logo, colors and packaging. However, a brand is so...

What is the REAL value of public relations?

The value of public relations can be hard to grasp, especially in this data-driven world. While there are ways to measure PR, the value...
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