Tag: advertising
Cedar Rapids’ de Novo Marketing wins four international creative awards
de Novo Marketing, an Iowa-based creative marketing agency, was awarded four Hermes Creative Awards for its work with the Sixth Judicial District Department of...
The resurgence of print advertising
The demise of print media has long been forecasted. While many of these predictions have proven to be true print advertising continues to be...
The power of humor in advertising
Laughter is good for the soul, especially these days, when we are surrounded by what seems like endless streams of unwelcome news and stress....
Real Success with Nate Kaeding: Pankaj Monga
Sponsored by MidWestOne Bank, this is the latest edition of the CBJ’s new podcast feature with Nate Kaeding and notable Iowa business and cultural...
Banking on public relations in a digital world
By Betsy McCloskey | Guest Column
Banking used to be simple. Consumers maintained accounts and loans at banks conveniently located near their home. There weren’t digital...
The value of PR beyond the numbers
By Betsy McCloskey | Guest Column
The value of public relations can be hard for people to grasp, especially in this data-driven world. While there...
Are we on the cusp of the ‘digital ad bubble’?
By Molly Altorfer / Guest Column
Fortune 500 companies and most B2B compaÂnies remain bullish on the advertising industry as a way to reach consumers...
Merger energizes agencies
By Angela Holmes
CORRIDOR—Looking toward the future financially and structurally, two of the area’s top advertising firms decided to pull their resources and talents together...
2014 Best of the Corridor
Part I:
Best Accounting Firm: McGladrey
Best Architectural Firm: OPN Architects
Best Brewery: Lion Bridge Brewing Company
Best Coffee Shop for a Business Meeting: The Early Bird
Best Commercial...