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Tag: advertising

The resurgence of print advertising

The demise of print media has long been forecasted. While many of these predictions have proven to be true print advertising continues to be...

The power of humor in advertising

Laughter is good for the soul, especially these days, when we are surrounded by what seems like endless streams of unwelcome news and stress....

Real Success with Nate Kaeding: Pankaj Monga

Sponsored by MidWestOne Bank, this is the latest edition of the CBJ’s new podcast feature with Nate Kaeding and notable Iowa business and cultural...

Banking on public relations in a digital world

By Betsy McCloskey | Guest Column Banking used to be simple. Consumers maintained accounts and loans at banks conveniently located near their home. There weren’t digital...

The value of PR beyond the numbers

By Betsy McCloskey | Guest Column The value of public relations can be hard for people to grasp, especially in this data-driven world. While there...

Are we on the cusp of the ‘digital ad bubble’?

By Molly Altorfer / Guest Column Fortune 500 companies and most B2B compa­nies remain bullish on the advertising industry as a way to reach consumers...

Merger energizes agencies

By Angela Holmes CORRIDOR—Looking toward the future financially and structurally, two of the area’s top advertising firms decided to pull their resources and talents together...

2014 Best of the Corridor

Part I: Best Accounting Firm: McGladrey Best Architectural Firm: OPN Architects Best Brewery: Lion Bridge Brewing Company Best Coffee Shop for a Business Meeting: The Early Bird Best Commercial...

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