News
Tippie study: Bruh, using slang to vibe with consumers doesn’t slap
Brands that use contemporary slang in their marketing to connect with younger consumers usually just embarrass themselves, according to a new study from the Tippie College of Business. The study finds consumers tend to see a brand’s use of slang…
E-bikes outride ‘cheating’ stigma in Iowa
Demand for ‘the future of cycling’ remains mixed as consumers mull price, tradition By…
Corridor manufacturers bringing jobs back
Agility, quality helping Corridor companies onshore production work, jobs By Dave DeWitte [email protected] Gerald…
University of Iowa joins the big data rush
UI’s Tippie College of Business expanding degree programs in analytics as big data goes even…
Iowa City seeks revenue for affordable housing
Iowa City Administrator Geoff Fruin addresses the city council on June 21 during a presentation…
Annex Analytics brings data power to the people
Annex Analytics Chief Operating Officer Jim Thebeau, President Peggy Stover and Research Associate Maddie Shepard…
Minimum wage hike recommended for Linn County
Cedar Rapids Mayor Ron Corbett shown during the 2015 State of the City speech. The…
UI’s Harreld says private partnerships may supplant state funding
UI President Bruce Harreld visits with philanthropist and UI donor John Pappajohn at a “Life…
Van Meter named Coolest of the Cool
Distributor takes takes top honors in CBJ’s 2016 Coolest Places to Work by empowering employee-owners…
Empowered employees keep Aerotek cool
Members of the Aerotek team volunteer in the Adopt a Highway program. Community involvement is…
TelePharm finds its prescription for fun
TelePharm staff members hit the lanes in Cedar Rapids Bowling Center in February as part…
Frond Design Studio takes top honors at Invest in She
Entrepreneurs at Invest in She included, in front, Michelle Owens, Elizabeth Caven and Catherine Heasley.…
Modine workers settle in for final summer
Training, transitions underway as workers prep for plant closure By Emery Styron [email protected] The…
NewBo City Market hits its stride
CR’s most popular attraction shifts to serve new communities By Dave DeWitte [email protected] The…
Corridor commerce groups set sights on Cuba
By Chase Castle [email protected] Following recent efforts by President Barack Obama to loosen trade and…
Honoring 2016’s Financial Executives of the Year
Seven of the Corridor’s leading CFOs were named Financial Executives of the Year. From left…
