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Tag: marketing

Don’t let your company be the next viral PR disaster

By Betsy McCloskey / Guest Column The PR game has changed drastically in the age of viral content. In today’s world of Snapchat, Facebook and...

Make an impact with your market research

By Linda Kuster / Guest Column It would be hard to find a person who works in a business anywhere on this planet who doesn’t...

Spam isn’t only for your email

By Ryan Shenefelt / Guest Column Businesses across the Corridor are experiencing strange traffic when they dive into their Google Analytics referrals. Spam companies attempting...

Stamats’ new CEO keeps eye on digital ball

Peter Stamats, Stamats' Communications new CEO. CREDIT STAMATS   By Dave DeWitte [email protected] For Peter Stamats, day one as CEO of Cedar Rapids-based Stamats Communications wasn’t the bracing...

Remember, it’s all about the customer

By Lynn Manternach / Guest Column It’s time to start thinking about next year’s marketing budget. How are you going to allocate your resources to make...

Best Marketing, Photography and Website/App Development: de Novo Marketing

MULTIPLE TIMES ON LIST “If you’re here, you’re looking for something different” are the words that greet visitors to de Novo Marketing’s website. Partner Jen...

Make it stick with guerrilla marketing

By Betsy McCloskey / Guest Column In today’s noisy media landscape, the key to being noticed is the implementation of unique communication methods that make...

Brand values add brand value

By Lynn Manternach / Guest Column Why does your business exist? If it’s just to make money, you might want to think a little bigger....

How does public relations fit into your marketing plan?

By Betsy McCloskey / Guest Column It used to be that marketing and public relations were considered two separate functions, not to be confused with...

Five ways to give your social media a makeover

By Sherry Bonelli / Guest Column With just a few changes and a little effort, your social media channels could become the highlight of your...
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