marketing
Cedar Rapids marketing agency JWMorton rebrands
Cedar Rapids-based marketing and branding agency JWMorton has rebranded after 40 years in business. The updated brand includes a streamlined name, new logo, and a redefined slogan: “Powerful, passionate, proven.” “Our new branding reflects where we’ve been and where we’re…
Why you need a social media calendar
By Brittani Wilson / Guest Column More than likely, your company is on at least…
Your brand can blossom with a plan
By Nancy Garberson / Guest Column Developing a brand takes a lot of planting, consistent work…
Leveraging the digital marketing surge
By Chase Castle [email protected] Not long ago, smartphone owners and social media users represented just…
Developing a customer intelligence system
In business, we often focus on the bottom line, assuming that we already know everything…
How to use easy video marketing strategies
By Sherry Bonelli / Guest Column Did you watch an online video today? Maybe a…
Straightforward originality and top-of-mind awareness
By Nancy Garberson / Guest Column True originality is what businesses strive for. A common…
How email campaigns work for your business
By Sherry Bonelli / Guest Column You might have heard somewhere that email is “dead”…
Ingenuity and proactivity boost marketing
By Nancy Garberson / Guest Column When I am teaching marketing, I sometimes hear my…
5 digital marketing trends to help grow your business
By Sherry Bonelli / Guest Column When it comes to digital marketing, the only certainty…
Minimizing the risk of rebranding
By Lynn Manternach / Guest Column Rebranding. Does that word make you a little anxious?…
Annex Analytics brings data power to the people
Annex Analytics Chief Operating Officer Jim Thebeau, President Peggy Stover and Research Associate Maddie Shepard…
Following guidelines to effective advertising
By Nancy Garberson / Guest Column Marketing and advertising are critical to the goals of…
How to find the right marketing channels
By Sherry Bonelli/Guest Column If you run a business, leads are the lifeblood of your…
Brand focus makes you matter
By Lynn Manternach / Guest Column In this fast-paced, saturated marketing and advertising world, you…
Opening up the conversation
Symon Sanborn of TPS Media poses in a podcasting studio at Vault Co-Working in Cedar…
