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Keep the best, evolve the rest

By Lynn Manternach / Guest Column Is it time to refresh your brand? Every brand needs to be updated periodically to remain relevant as markets...

Brand integrity on a shoestring budget

By Christa Nelson / Guest Column With a tightening in the economy, marketing departments are being asked to find ways to cut expenses. While most...

Voice of the Customer surveys go big

By Dave DeWitte dave@corridorbusiness.com They’ve become a predictable part of purchases – those reminders via email, sales receipt or the voice of a friendly cashier to...

Psychographics: The future is here

By Katharine Carlon katharine@corridorbusiness.com They know who you are, what you like, what you buy and what motivates you. And thanks to the rise of psychographic...

5 things to avoid when building your marketing budget

By Brittani Wilson/Guest Column It’s that time of year again – the leaves are beginning to change, fantasy football drafts are in full swing and...

Do you tell clients the whole truth?

By Sherry Bonelli / Guest Column Here is an interesting topic that will no doubt cause a spirited debate among digital marketers. In a recent...

Could the iPhone be the QR code’s final redemption?

By Ryan Shenefelt / By Guest Column Remember the QR code? It’s that little black and white box that looks like a cross between a...

The internet is not your personal photo collection

By Chris Weaver / Guest Column To put it bluntly, if you use an image that you saved from the internet without permission, you are...

The internet is not your personal photo collection

By Chris Weaver / Guest Column To put it bluntly, if you use an image that you saved from the internet without permission, you are...

Are you investing in your brand?

By Lynn Manternach / Guest Column Your brand is your company’s most valuable asset. Are you treating it that way? Every brand – large and small...

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Tag: marketing

Keep the best, evolve the rest

Brand integrity on a shoestring budget

Voice of the Customer surveys go big

Psychographics: The future is here

5 things to avoid when building your marketing budget

Do you tell clients the whole truth?

Could the iPhone be the QR code’s final redemption?

The internet is not your personal photo collection

The internet is not your personal photo collection

Are you investing in your brand?

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