Tag: marketing
Making your sales proposal a winner
By John Graham / Sales Column
To put the importance of proposals in proper perspective, they are far more than a vehicle for conveying your message....
The trust crisis in marketing
By Lynn Manternach / Marketing Column
We’re in the midst of a consumer trust crisis. You see it in the news nearly every day. Data...
Are you making an impact with your PR?
By Betsy McCloskey / Guest Column
Measuring success has long been the Achilles’ heel of public relations. While it is true that it’s hard to...
Effective public relations requires planning
By Betsy McCloskey / Guest Column
Public relations planning can be a beast to tackÂle, and unfortunately, many companies don’t put in the time or...
How Twitter can benefit your business
By Sherry Bonelli / Guest Column
Nearly one-third of the world uses social networks regularly. If your business isn’t actively involved in social media, you’re...
Your personal brand can boost your business brand
By Lynn Manternach / Guest Column
Whether you’re an entrepreneur, a CEO, an enÂtry-level employee or somewhere in between, your personal brand has the potential...
Leveraging the details of your data
By Ryan Shenefelt / Guest Column
In a world aflutter with marketing buzzwords like gamification, hyperlocal, omnichannel, big data and storytelling, it’s important to keep...
Don’t let your company be the next viral PR disaster
By Betsy McCloskey / Guest Column
The PR game has changed drastically in the age of viral content. In today’s world of Snapchat, Facebook and...
Make an impact with your market research
By Linda Kuster / Guest Column
It would be hard to find a person who works in a business anywhere on this planet who doesn’t...
Spam isn’t only for your email
By Ryan Shenefelt / Guest Column
Businesses across the Corridor are experiencing strange traffic when they dive into their Google Analytics referrals. Spam companies attempting...