Tag: marketing
Why you don’t want to be a 10
By Linda Kuster / Guest Column
Have you had an experience like this? You just purchased a product, checked out of a hotel or finished...
Why you need a social media calendar
By Brittani Wilson / Guest Column
More than likely, your company is on at least one social media platform. As of February this year, there...
Your brand can blossom with a plan
By Nancy Garberson / Guest Column
Developing a brand takes a lot of planting, consistent work and the discipline to stick with it. Before you dig...
Leveraging the digital marketing surge
By Chase Castle
chase@corridorbusiness.com
Not long ago, smartphone owners and social media users represented just a fraction of prospective customers for a small or mid-sized company....
Developing a customer intelligence system
In business, we often focus on the bottom line, assuming that we already know everything about our customers, but customers can change. According to...
How to use easy video marketing strategies
By Sherry Bonelli / Guest Column
Did you watch an online video today? Maybe a friend posted a video on Facebook or you checked out...
Straightforward originality and top-of-mind awareness
By Nancy Garberson / Guest Column
True originality is what businesses strive for. A common approach for organizations wanting to differentiate themselves to establish credibility...
How email campaigns work for your business
By Sherry Bonelli / Guest Column
You might have heard somewhere that email is “dead” and is no longer working as effectively as it used...
Ingenuity and proactivity boost marketing
By Nancy Garberson / Guest Column
When I am teaching marketing, I sometimes hear my graduate students say, “I’m not creative, I can’t draw, and...
5 digital marketing trends to help grow your business
By Sherry Bonelli / Guest Column
When it comes to digital marketing, the only certainty is uncertainty. With constantly changing digital marketing platforms, new technologies...