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Your brand story

With the ability to purchase anything online, the world is oversaturated with goods and services. Brand loyalty has fallen off, with younger generations becoming...

So you’re thinking of rebranding  

Usually, when people talk about a brand, they focus on the visual identity, including the logo, colors and packaging. However, a brand is so...

What is the REAL value of public relations?

The value of public relations can be hard to grasp, especially in this data-driven world. While there are ways to measure PR, the value...

Shifting from ‘post & pray’ to nurturing a workforce pipeline

If you would have told me in 2007 that the work, we do at de Novo would be so heavily involved in human resources,...

Learning from ICR’s failure

The joint economic development venture between Cedar Rapids and Iowa City was supposed to attract businesses and talent, foster cooperation and ultimately create an...

How will your branding communicate ‘quality’?

By Betsy McCloskey | Guest Column Traditionally, manufacturing marketing is focused on sales. While business development is the number one concern for most industries, in...

Corridor brand is alive and well

CBJ Editorial It is sometimes said that your brand is what people say about you behind your back. In the Cedar Rapids/Iowa City area, the...

Forget Christmas in July, plan your year-end campaign now

By Anna Patty | Nonprofits Column Once upon a time, we could spend Thanksgiving enjoying time with family and relaxing in the afternoon. Today, that’s...

Forget Christmas in July, plan your year-end campaign now

By Anna Patty | Nonprofits Column Once upon a time, we could spend Thanksgiving enjoying time with family and relaxing in the afternoon. Today, that’s...

It’s time to get real (with your branding)

By Lynn Manternach | Guest Column There’s a lot of buzz these days about brand authenticity. But what makes a brand authentic? Brand authenticity is hard...

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