Tag: brand
It’s time to get real (with your branding)
By Lynn Manternach | Guest Column
There’s a lot of buzz these days about brand authenticity. But what makes a brand authentic?
Brand authenticity is hard...
Don’t silo your customer data and insights
By Linda Kuster / Marketing Column
There are so many channels today for gathering customer data and insights that it can be challenging to determine...
Don’t silo your customer data and insights
By Linda Kuster / Marketing Column
There are so many channels today for gathering customer data and insights that it can be challenging to determine...
The trust crisis in marketing
By Lynn Manternach / Marketing Column
We’re in the midst of a consumer trust crisis. You see it in the news nearly every day. Data...
Top of mind has an impact on your bottom line
By Lynn Manternach / Guest Editorial
Quick, name a bank.
What came to mind first for you? Was it your bank? Or perhaps another local bank?...
The lyrics (and stats) of loyalty marketing
By Lynn Manternach / Guest Editorial
Make new friends, but keep the old; those are silver, these are gold.
There’s a good chance composer Joseph Parry...
The eight attributes of a hot brand
By Lynn Manternach / Guest Editorial
 Is 2015 the year you turn up the heat on your brand?
The economy is finally showing signs of warming...
Has your brand lost its freshness?
By Lynn Manternach / Guest Editorial
You’ve been working hard to make sure your business is evolving and growing, but are you making sure your...
How effectively are you communicating your brand?
By Lynn Manternach / Guest Editorial
As we ponder communications planning and budgets for 2015, now is a good time to take a step back...
Brand determined by customers
By Lynn Manternach / Guest Editorial
When it comes to your company’s brand, have you been drinking your own Kool-Aid?
You know what I’m talking about:...