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First strategy, then tactics

By Lynn Manternach / Guest Editorial Most marketers want solid strategy behind their marketing and branding efforts. But wanting strategy and making it happen are...

The power of employee brand advocates

By Lynn Manternach / Guest Editorial Brand advocates are a powerful force. They are the people who talk favorably about a brand without being asked...

Is it time to update your brand?

By Lynn Manternach / Guest Editorial Is your brand working for you? Does it translate the essence of your business into something tangible that your targeted...

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