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Opinion

Don’t give up on your business data just yet

Remember five or 10 years ago, when Big Data and analytics promised to change everything about how we do business? Those were the salad days...

Apple called the email open rate’s bluff

With the recent changes to Apple’s privacy and security safeguards, those who relied on “Email Opens” as a key success metric are left holding...

Take steps now to conserve energy, reduce bill impacts this winter

As the holiday season approaches, we’re all looking forward to celebrating with those closest to us. But even with the warmth of holiday cheer,...

Strike lessons and lingering questions

We are pleased that the United Auto Workers (UAW) union strike with Deere & Co. is over and that the holidays should return to...

Perhaps this sounds familiar?

Do it just like this. Copy me on the email. Constantly checking in on progress. Don’t do it that way. Telling. Directing. Correcting. Commanding....

Family business pitfalls

Owning and operating a family business can be extremely rewarding. The flexibility of running your own business, and the ability to do so with...

Solar energy responsible way of generating clean, safe, home-grown energy

Alliant Energy recently announced their plans to acquire Phase I & II of the Duane Arnold Solar Project in Linn County, serving renewable energy...

The Armstrong legacy continues

It was recently reported that the Esther and Robert Armstrong Charitable Trust, established in 2002, will give away its remaining funds, $4.2 million, equally...

Does your organization crave finding employees to fit your culture?

Talent attraction is not simply posting on a job board and praying the best candidates magically appear. If only it were that simple! Of...

The power of humor in advertising

Laughter is good for the soul, especially these days, when we are surrounded by what seems like endless streams of unwelcome news and stress....

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