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Guest column

Guest column
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How retirement plans could set your business apart

Americans as a whole aren’t saving nearly enough for retirement. In recent years, this has become a growing concern of Congress.  In response, federal lawmakers...

The evolution of SEO: A look at one of our greatest tools

The internet drives almost everything we do, both as businesses and as consumers. We communicate, share, educate, research, buy, sell, create and work online.  With...

Seven effective training questions for managers to identify best qualified candidates

For more than 40 years of recruiting and talent attraction consulting, one constant stood out. Most hiring managers have never been taught how to...

IowaWORKS – Connecting veterans to businesses 

Did you know that IowaWORKS can help your business recruit veterans who may have specialized training they acquired through their military duty? Our veteran...

What is the most important step in the talent attraction process? The lowly job...

Why is the job description the most important step in the recruiting process? Let us begin by examining most companies’ current practices. In many organizations,...

Disasters have killed just-in-time supply chains; time to develop something more agile

Empty shelves have become a common sight in American stores. Toilet paper, cough syrup, baby formula and eggs are just a few of the...

How we can continue to thrive 

I recently gave a presentation to an area Rotary club about the work of our nonprofit. It included a part about the origin of...

Real business value: Your ‘what’ and business strategy

What does your business do, how do you do it and for whom? How should you design your organization, the people, roles, processes and...

AI isn’t coming for your business — it’s already here

It’s 2023, and artificial intelligence is suddenly churning out content everywhere you look. These days, you can have a computer create sophisticated copy (ChatGPT),...

The resurgence of print advertising

The demise of print media has long been forecasted. While many of these predictions have proven to be true print advertising continues to be...
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