Guest column's stories

University of Iowa College of Business Professor Ryan J. Wilson. PhD, Accounting from the University of Washington. Ryan Wilson. 2022. Photo by Danny Wilcox Frazier. ReadyReturn

Opinion: Why can’t the IRS do our taxes for us?

April 15 will soon be here. Have you filed your taxes yet? That question causes a lot of Americans to break out in a cold sweat this time of year. Saving and filing documents and filling out forms, knowing that…

Saving a beloved hospital

I was waiting in the emergency room at Mercy Iowa City, killing time by working…

Mercy Iowa City hospital, pictured Aug. 9, 2023. CREDIT ALEXANDRA OLSEN

AI in Iowa: Everything is going to be all right

A front-row seat to the evolution of Iowa’s technology landscape has certainly been a career…

Basic skills for starting a business

Numbers are everywhere when you get into building a business. Some of those numbers are…

Inflection points in the Iowa business lifecycle

Iowa is a great place to start and grow your business — Forbes named Des…

ABCs of privacy in market research

Staying on top of privacy issues is not an easy task for any organization. Financial…

Intermediary grants increase focus on building work-based learning

At its heart, work-based learning involves presenting Iowa youths with valuable information about the occupational…

How school bonds can affect our community’s economic development

I’m switching hats with this month’s column, from marketing to community and economic development —…

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Marketing has evolved from 4 Ps to 7 Ps

Whether you are a small business owner or an executive for a Fortune 500 company,…

Entrepreneurship is hard work

Many entrepreneurs believe that the biggest obstacle to their success is funding. It’s not. It’s…

Is your business hiring hourly workers?

Are you having a difficult time recruiting hourly workers? There is good news for you.…

Business innovation for good — planet & people

Plastic, single use water bottles. If you think about it, you see them almost everywhere…

Take the party from third to first

As the leader of a digital marketing and web agency, I’m used to being asked…

Revitalizing our economy: The importance of supporting veteran-owned small businesses

The strength of any nation, in many respects, lies in the vibrancy of its economy,…

Is your organization’s talent attraction tactical or strategic?

When your company develops its recruiting strategy for the upcoming year, is your company’s strategy…

Threads: The new Twitter? Or just another platform?

Have you joined Threads yet? Less than a week after its public launch, more than…