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Guest column

Guest column
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Real business value: Your ‘what’ and business strategy

What does your business do, how do you do it and for whom? How should you design your organization, the people, roles, processes and...

AI isn’t coming for your business — it’s already here

It’s 2023, and artificial intelligence is suddenly churning out content everywhere you look. These days, you can have a computer create sophisticated copy (ChatGPT),...

The resurgence of print advertising

The demise of print media has long been forecasted. While many of these predictions have proven to be true print advertising continues to be...
Iowa Business Council

IBC legislative priorities increases state’s competitiveness 

With the first month of 2023 concluded, the Iowa Business Council’s (IBC) state legislative priorities are beginning to take shape. The IBC is a...

The future of entrepreneurial support in the Corridor

Over the past few months I’ve been involved in a lot of conversations about how this region has supported entrepreneurs over the past decade...

Does changing the title of the recruiting process to talent acquisition accomplish results?

If you would like to tweak an entree recipe, do you simply change the name and expect a different taste? Why do human resource...

Researching the competition

While organizations often use market research to better understand their customers or prospects, it can also be a powerful tool for generating robust competitor...

Don’t lose your data. Switch to GA4 without breaking a sweat.

Big changes are coming to Google Analytics.  Since 2014, millions of businesses have used Google’s third iteration of Google Analytics, Universal Analytics (UA), to track...
Dan Bensema

Real business value: What do you want from your business?

“Start with why” is good, impactful business advice. In fact, there is an entire book dedicated to this principle. Unfortunately, most entrepreneurs only focus...

Test your marketing for a bigger payoff

Organizations are always interested in how well their marketing is performing. Staff often monitor KPIs such as website visits, ad clicks, contact forms, social...
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