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Content marketing in the age of AI Overviews
When Google introduced its AI Overview feature in May 2024, those of us in the digital marketing and SEO spaces knew it signaled a...
Year-end financial goals: small steps, big impact
“The two most powerful warriors are patience and time.”
This quote by Leo Tolstoy reminds people to view time as a precious commodity and treat...
Opinion: Kirkwood Community College is bridging the gap
In today’s rapidly changing economy, traditional pathways to education and employment are evolving, and Kirkwood Community College is at the forefront of this transformation....
Opinion: The power of storytelling for tomorrow’s business leaders
Today, we have more technology in our pockets than the astronauts took with them to the moon. And yet, at a time when it...
10 years of NewBoCo: Transforming Iowa’s economy through collaboration and cutting-edge tech
At NewBoCo’s tenth anniversary, we are celebrating our successes — and confronting the challenges ahead. Our mission — accelerating world-changing ideas and fostering innovation...
Opinion: Why AI isn’t replacing my business (yet)
“I know I’ve made some very poor decisions recently, but I can give you my complete assurance that my work will be back to...
A second chance for Iowa’s workforce and communities
As an organization that has built its foundation in Iowa for over 48 years, we understand the immense value that comes from a strong,...
Driving strategic growth for your company with a fractional CMO
Ten years ago there was little conversation about fractional Chief Marketing Officers (CMOs). Today, it’s a topic and concept that has accelerated nearly as...
New Leader Manufacturing: Lessons learned from 85 years in business
In 1939, Highway Equipment Company was founded, making high-quality road maintenance equipment. In 2024, New Leader Manufacturing is celebrating our 85th anniversary making innovative...
Opinion: Hispanic entrepreneurship is at the forefront of the American business boom
Each year from Sept. 15 through Oct. 15, Americans celebrate National Hispanic Heritage Month as a time to recognize the many contributions, diverse cultures,...