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Tag: vernon research group

10 no-cost ways to gain market insights

Having current market insights is vital to innovative product development, smart business strategy and persuasive marketing. Few organizations have the resources to invest in...

Understanding employees can make or break your organization  

Even in the last two years, so much has changed and continues to evolve with workforce issues in the Corridor. A short list includes...

In-person or remote? How to answer the question

Offices and meetings are not the only thing that moved online during the pandemic. So did much of the qualitative market research being conducted....
customer satisfaction

Customer satisfaction: More than a score

By Linda Kuster | Guest Column Many organizations track customer satisfaction using indicators such as Net Promoter Score or Customer Satisfaction Score. Why is it important to measure satisfaction?

Do you know how your customers are shopping?

By Linda Kuster | Guest Column Much of what we hear about the state of retail is how physical locations are shutting down. In the...

Make an impact with your market research

By Linda Kuster / Guest Column It would be hard to find a person who works in a business anywhere on this planet who doesn’t...

From innovation to success with conjoint analysis

By Linda Kuster / Guest Column It seems like everyone is involved in innovation these days. What most people discover, howev­er, is that it takes...

Market analysis isn’t just for startups

By Linda Kuster / Guest Column When business planning for 2018, did you in­vest resources in updating your market analysis? Prioritizing this work regularly can...

Big pain points in the customer experience

By Linda Kuster / Guest Column Customer journey mapping and evaluating the customer experience has been a hot topic over the past few years. However,...

Why you don’t want to be a 10

By Linda Kuster / Guest Column Have you had an experience like this? You just purchased a product, checked out of a hotel or finished...
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