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Nine ways to gain more from your survey

If you conduct an annual or periodic survey, don’t simply “rinse and repeat,” like many other organizations. The time you invest in evaluation upfront...

Regular check-ups protect your brand health

For many organizations, the most valuable asset is their brand. A brand typically makes a promise to the market, differentiates the organization from competitors,...

ABCs of privacy in market research

Staying on top of privacy issues is not an easy task for any organization. Financial institutions must comply with the GLBA Safeguards Rule, health...

Asking better questions

Good questions are the core of research, and properly designing them can be an underappreciated skill. Formulating questions to elicit valid and useful responses...

Researching the competition

While organizations often use market research to better understand their customers or prospects, it can also be a powerful tool for generating robust competitor...

Test your marketing for a bigger payoff

Organizations are always interested in how well their marketing is performing. Staff often monitor KPIs such as website visits, ad clicks, contact forms, social...

Ways to measure your brand power

One of the most common types of projects our clients ask us to design is brand research. An organization’s brand is usually critical to...

Deep customer knowledge key to marketing success

With so many dramatic shifts in marketing over the last decade, the goal of influencing customers has become more challenging and complex. Changes, such as...

Best practices for interviewing customers and others

While your organization communicates with your customers or stakeholders every day, critical insight can be gained by talking with them more formally. Using a...

Six questions to ask before you DIY

Market research is an ongoing activity for most organizations. Website analytics, transaction surveys, and salespeople talking with customers provide information that helps teams understand...

Tag: vernon research group

Nine ways to gain more from your survey

Regular check-ups protect your brand health

ABCs of privacy in market research

Asking better questions

Researching the competition

Test your marketing for a bigger payoff

Ways to measure your brand power

Deep customer knowledge key to marketing success

Best practices for interviewing customers and others

Six questions to ask before you DIY

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