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Linda Kuster column

Deep customer knowledge key to marketing success

With so many dramatic shifts in marketing over the last decade, the goal of influencing customers has become more challenging and complex.  Changes, such as...

Best practices for interviewing customers and others

While your organization communicates with your customers or stakeholders every day, critical insight can be gained by talking with them more formally. Using a...

Six questions to ask before you DIY

Market research is an ongoing activity for most organizations. Website analytics, transaction surveys, and salespeople talking with customers provide information that helps teams understand...

10 no-cost ways to gain market insights

Having current market insights is vital to innovative product development, smart business strategy and persuasive marketing. Few organizations have the resources to invest in...

Understanding employees can make or break your organization  

Even in the last two years, so much has changed and continues to evolve with workforce issues in the Corridor. A short list includes...

In-person or remote? How to answer the question

Offices and meetings are not the only thing that moved online during the pandemic. So did much of the qualitative market research being conducted....
customer satisfaction

Customer satisfaction: More than a score

By Linda Kuster | Guest Column Many organizations track customer satisfaction using indicators such as Net Promoter Score or Customer Satisfaction Score. Why is it important to measure satisfaction?

Do you know how your customers are shopping?

By Linda Kuster | Guest Column Much of what we hear about the state of retail is how physical locations are shutting down. In the...

Make an impact with your market research

By Linda Kuster / Guest Column It would be hard to find a person who works in a business anywhere on this planet who doesn’t...

From innovation to success with conjoint analysis

By Linda Kuster / Guest Column It seems like everyone is involved in innovation these days. What most people discover, howev­er, is that it takes...

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