Tag: vernon research group
Asking better questions
Good questions are the core of research, and properly designing them can be an underappreciated skill. Formulating questions to elicit valid and useful responses...
Researching the competition
While organizations often use market research to better understand their customers or prospects, it can also be a powerful tool for generating robust competitor...
Test your marketing for a bigger payoff
Organizations are always interested in how well their marketing is performing. Staff often monitor KPIs such as website visits, ad clicks, contact forms, social...
Ways to measure your brand powerÂ
One of the most common types of projects our clients ask us to design is brand research. An organization’s brand is usually critical to...
Deep customer knowledge key to marketing success
With so many dramatic shifts in marketing over the last decade, the goal of influencing customers has become more challenging and complex.Â
Changes, such as...
Best practices for interviewing customers and others
While your organization communicates with your customers or stakeholders every day, critical insight can be gained by talking with them more formally. Using a...
Six questions to ask before you DIY
Market research is an ongoing activity for most organizations. Website analytics, transaction surveys, and salespeople talking with customers provide information that helps teams understand...
10 no-cost ways to gain market insights
Having current market insights is vital to innovative product development, smart business strategy and persuasive marketing. Few organizations have the resources to invest in...
Understanding employees can make or break your organization Â
Even in the last two years, so much has changed and continues to evolve with workforce issues in the Corridor. A short list includes...
In-person or remote? How to answer the question
Offices and meetings are not the only thing that moved online during the pandemic. So did much of the qualitative market research being conducted....