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A sign marking Swisher city limits on 120th Street NW greets visitors.

City of Swisher to rebrand with help from Community Branding Grant

The city of Swisher is gearing up for a brand refresh, courtesy of Greater Iowa City Inc.’s Community Branding Grant, made possible through a...
ark data centers logo

Involta rebrands as ark data centers

In response to the surging demand for edge data centers and cloud infrastructure amid the AI revolution, Involta is rebranding as ark data centers. In...
UIHC logo

UI Health Care unrolls first phase of brand update this week

This week, University of Iowa Health Care launches the first phase of its rebranding efforts “aimed at better reflecting its evolution as an integrated...
Hometown Restyling sign

Hometown Restyling celebrates 38 years with revised brand

Remodeling company Hometown Restyling has introduced a new brand identity and website to reflect the company’s reputation as an established and sought-after company in...
Iowa ABI

Iowa Association of Business and Industry announces rebrand

The Iowa Association of Business and Industry (ABI) is unveiling a new brand identity and logo design. Elements of ABI's refreshed look include a new...

Six signs it’s time to rebrand

By Lynn Manternach / Guest Editorial A lot of money is spent every day by businesses promoting messages that don’t stand out. The marketing environment...

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