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Tag: marketing

Minimizing the risk of rebranding

By Lynn Manternach / Guest Column Rebranding. Does that word make you a little anxious? If you’re thinking about evolving your company or organization’s brand,...

Annex Analytics brings data power to the people

Annex Analytics Chief Operating Officer Jim Thebeau, President Peggy Stover and Research Associate Maddie Shepard are shown in a conference room at Amperage Marketing,...

Following guidelines to effective advertising

By Nancy Garberson / Guest Column Marketing and advertising are critical to the goals of your organization. But with limited resources it is important to...

How to find the right marketing channels

By Sherry Bonelli/Guest Column If you run a business, leads are the lifeblood of your company. (OK, clients are really the lifeblood, but without leads...

Brand focus makes you matter

By Lynn Manternach / Guest Column In this fast-paced, saturated marketing and advertising world, you have only seconds to convince a potential customer to pause...

Opening up the conversation

Symon Sanborn of TPS Media poses in a podcasting studio at Vault Co-Working in Cedar Rapids. Businesses are experimenting with podcasting as way to...

The lyrics (and stats) of loyalty marketing

By Lynn Manternach / Guest Editorial Make new friends, but keep the old; those are silver, these are gold. There’s a good chance composer Joseph Parry...

Positioning your message for success

By Nancy Garberson / Guest Editorial Segmentation, targeting and positioning – known by many marketers as ‘STP’ – together comprise a three-stage marketing process built...

Consumers want simplicity in marketing

By Lynn Manternach / Guest Editorial Being a consumer is complicated. It’s overwhelming. Sometimes, it can be exhausting. What are you, as a marketer, doing about...

Merger energizes agencies

By Angela Holmes CORRIDOR—Looking toward the future financially and structurally, two of the area’s top advertising firms decided to pull their resources and talents together...
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