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Build trust from the start to retain customers

By Lynn Manternach / Guest Column Trust is in short supply these days with data hacks, fake news and fact-checker sites, phishing and alternative facts....

Focus on your brand for a better bottom line

By Lynn Manternach/Guest Column Is this the year you really get serious about building your company’s brand? Brand development is easier than it’s ever been before...

What’s the most relevant brand in your life?

By Lynn Manternach / Guest Column Are there any brands you just can’t live without? Brands that make your world a better place because they...

Engagement promises happy employees, customers

By Lynn Manternach / Guest Column Only about a third of workers in the United States are engaged in their jobs, according to recent Gallup...

Minimizing the risk of rebranding

By Lynn Manternach / Guest Column Rebranding. Does that word make you a little anxious? If you’re thinking about evolving your company or organization’s brand,...

Brand focus makes you matter

By Lynn Manternach / Guest Column In this fast-paced, saturated marketing and advertising world, you have only seconds to convince a potential customer to pause...

The emotional path to profitability

By Lynn Manternach / Guest Column How does your brand emotionally engage with customers? Regardless of what industry or business category you’re in, research clearly shows...

Complexity is the enemy in branding

By Lynn Manternach / Guest Column It’s easy to make something complicated. It’s simplicity that’s hard. But there are clear benefits associated with simplicity, especially...

The difference between branding and marketing

By Lynn Manternach / Guest Column Sometimes it’s difficult to tell the difference between branding and marketing. The terms are increasingly used interchangeably, which only...

Hit the emotional hot button for your brand

By Lynn Manternach / Guest Column We’d all like to believe we’re highly rational creatures, but it’s just not true. Practicality can play an important role...

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