Tag: Lynn Manternach
Build trust from the start to retain customers
By Lynn Manternach / Guest Column
Trust is in short supply these days with data hacks, fake news and fact-checker sites, phishing and alternative facts....
Focus on your brand for a better bottom line
By Lynn Manternach/Guest Column
Is this the year you really get serious about building your company’s brand?
Brand development is easier than it’s ever been before...
What’s the most relevant brand in your life?
By Lynn Manternach / Guest Column
Are there any brands you just can’t live without? Brands that make your world a better place because they...
Engagement promises happy employees, customers
By Lynn Manternach / Guest Column
Only about a third of workers in the United States are engaged in their jobs, according to recent Gallup...
Minimizing the risk of rebranding
By Lynn Manternach / Guest Column
Rebranding. Does that word make you a little anxious? If you’re thinking about evolving your company or organization’s brand,...
Brand focus makes you matter
By Lynn Manternach / Guest Column
In this fast-paced, saturated marketing and advertising world, you have only seconds to convince a potential customer to pause...
The emotional path to profitability
By Lynn Manternach / Guest Column
How does your brand emotionally engage with customers?
Regardless of what industry or business category you’re in, research clearly shows...
Complexity is the enemy in branding
By Lynn Manternach / Guest Column
It’s easy to make something complicated. It’s simplicity that’s hard. But there are clear benefits associated with simplicity, especially...
The difference between branding and marketing
By Lynn Manternach / Guest Column
Sometimes it’s difficult to tell the difference between branding and marketing. The terms are increasingly used interchangeably, which only...
Hit the emotional hot button for your brand
By Lynn Manternach / Guest Column
We’d all like to believe we’re highly rational creatures, but it’s just not true.
Practicality can play an important role...