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Real-time research, big-time advantages

By Lynn Manternach | Guest Column The speed of business continues to accelerate. New and improved technologies are enabling faster decisions, more rapid product development,...

It’s time to get real (with your branding)

By Lynn Manternach | Guest Column There’s a lot of buzz these days about brand authenticity. But what makes a brand authentic? Brand authenticity is hard...

Your personal brand can boost your business brand

By Lynn Manternach / Guest Column Whether you’re an entrepreneur, a CEO, an en­try-level employee or somewhere in between, your personal brand has the potential...

Remember, it’s all about the customer

By Lynn Manternach / Guest Column It’s time to start thinking about next year’s marketing budget. How are you going to allocate your resources to make...

Brand values add brand value

By Lynn Manternach / Guest Column Why does your business exist? If it’s just to make money, you might want to think a little bigger....

When it comes to branding, keep it simple

By Lynn Manternach / Guest Column Is less really more when it comes to branding? To put it simply, yes. Competition is stiff and the consumer’s...

Keep the best, evolve the rest

By Lynn Manternach / Guest Column Is it time to refresh your brand? Every brand needs to be updated periodically to remain relevant as markets...

Ask the right questions to drive business growth

By Lynn Manternach / Guest Opinion It’s budgeting season again – time to decide how you will allocate your organization’s resources to drive growth and...

Are you investing in your brand?

By Lynn Manternach / Guest Column Your brand is your company’s most valuable as­set. Are you treating it that way? Every brand – large and small...

Your employees are your competitive advantage

By Lynn Manternach / Guest Column There’s a good chance you’re investing in communicating your company’s brand externally. That’s a great start. But what about your...

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