Tag: Lynn Manternach
Make simplicity part of your brand
By Lynn Manternach / Guest Column
It’s a complex world out there. We are inundated with thousands of branding messages every day, and it can...
Top of mind has an impact on your bottom line
By Lynn Manternach / Guest Editorial
Quick, name a bank.
What came to mind first for you? Was it your bank? Or perhaps another local bank?...
What if your brand isn’t that different?
By Lynn Manternach / Guest Editorial
There’s a lot of research and evidence that shows differentiation is critical for a strong brand.
According to research by...
The lyrics (and stats) of loyalty marketing
By Lynn Manternach / Guest Editorial
Make new friends, but keep the old; those are silver, these are gold.
There’s a good chance composer Joseph Parry...
Consumer research: Buy or DIY?
By Lynn Manternach / Guest Editorial
We’re all trying to figure out how to align what we’re selling with what consumers want to buy. Sometimes...
Do your employees love your brand?
By Lynn Manternach / Guest Editorial
We all want our customers to love our organization’s brand. But have you given much thought to whether your...
Emotional branding is a powerful tool
By Lynn Manternach / Guest Editorial
It’s not your imagination: Consumers are getting harder to please. The more we do to deliver on consumer expectations,...
Five things to know about millennials
By Lynn Manternach / Guest Editorial
Millennials are taking over the world – seriously. According to the Pew Research Center, this year millennials are expected...
The eight attributes of a hot brand
By Lynn Manternach / Guest Editorial
 Is 2015 the year you turn up the heat on your brand?
The economy is finally showing signs of warming...
Managing your online reputation
By Lynn Manternach / Guest Editorial
Consumers put a lot of trust in their fellow shoppers when it comes to making buying decisions. They are...