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Make simplicity part of your brand

By Lynn Manternach / Guest Column It’s a complex world out there. We are inundated with thousands of branding messages every day, and it can...

Top of mind has an impact on your bottom line

By Lynn Manternach / Guest Editorial Quick, name a bank. What came to mind first for you? Was it your bank? Or perhaps another local bank?...

What if your brand isn’t that different?

By Lynn Manternach / Guest Editorial There’s a lot of research and evidence that shows differentiation is critical for a strong brand. According to research by...

The lyrics (and stats) of loyalty marketing

By Lynn Manternach / Guest Editorial Make new friends, but keep the old; those are silver, these are gold. There’s a good chance composer Joseph Parry...

Consumer research: Buy or DIY?

By Lynn Manternach / Guest Editorial We’re all trying to figure out how to align what we’re selling with what consumers want to buy. Sometimes...

Do your employees love your brand?

By Lynn Manternach / Guest Editorial We all want our customers to love our organization’s brand. But have you given much thought to whether your...

Emotional branding is a powerful tool

By Lynn Manternach / Guest Editorial It’s not your imagination: Consumers are getting harder to please. The more we do to deliver on consumer expectations,...

Five things to know about millennials

By Lynn Manternach / Guest Editorial Millennials are taking over the world – seriously. According to the Pew Research Center, this year millennials are expected...

The eight attributes of a hot brand

By Lynn Manternach / Guest Editorial  Is 2015 the year you turn up the heat on your brand? The economy is finally showing signs of warming...

Managing your online reputation

By Lynn Manternach / Guest Editorial Consumers put a lot of trust in their fellow shoppers when it comes to making buying decisions. They are...

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