Don’t give up on your business data just yet
Remember five or 10 years ago, when Big Data and analytics promised to change everything about how we do business?
Those were the salad days...
Apple called the email open rate’s bluff
With the recent changes to Apple’s privacy and security safeguards, those who relied on “Email Opens” as a key success metric are left holding...
Take steps now to conserve energy, reduce bill impacts this winter
As the holiday season approaches, we’re all looking forward to celebrating with those closest to us. But even with the warmth of holiday cheer,...
Perhaps this sounds familiar?
Do it just like this. Copy me on the email. Constantly checking in on progress. Don’t do it that way. Telling. Directing. Correcting. Commanding....
Family business pitfalls
Owning and operating a family business can be extremely rewarding. The flexibility of running your own business, and the ability to do so with...
Solar energy responsible way of generating clean, safe, home-grown energy
Alliant Energy recently announced their plans to acquire Phase I & II of the Duane Arnold Solar Project in Linn County, serving renewable energy...
Does your organization crave finding employees to fit your culture?
Talent attraction is not simply posting on a job board and praying the best candidates magically appear. If only it were that simple! Of...
The power of humor in advertising
Laughter is good for the soul, especially these days, when we are surrounded by what seems like endless streams of unwelcome news and stress....
Thank you, Iowa
The U.S. Small Business Administration has been on the front lines leading Iowa’s economic recovery the past two years. As we enter the final...
The great journalist resignation
Considering journalists’ role in a fair and just society, you’d think they’d earn a decent salary. That’s not the case, for the most part,...