Julia Druckmiller
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Brand focus makes you matter
By Lynn Manternach / Guest Column
In this fast-paced, saturated marketing and advertising world, you have only seconds to convince a potential customer to pause...
Measure the effectiveness of your marketing
By Nancy Garberson / Guest Column
With marketing resources much more fragmented than ever before across multiple channels, measuring the effectiveness of a specific marketing...
How to deliver a memorable graduation speech
By Greg Dardis / Guest Column
The truth is, if you’re delivering a commencement address, your speech is just one box on a long checklist...
Daydreams Comics turns page on 30 years
Customer Alexis Smith thumbs through back issues at Daydreams Comics on May 2.
By Chase Castle
[email protected]
Daydreams Comics, the quaint shop on Dubuque Street in downtown...
‘GO Cedar Rapids’ new name for CR tourism efforts
By Dave DeWitte
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The Cedar Rapids Convention & Visitors Bureau has dropped its former name, adopting ‘GO Cedar Rapids’ as its name and slogan for...
Avoiding issues over unrelated business income at nonprofits
By Jean Kruse/Guest Column
The success of any nonprofit organization is in large part due to the entrepreneurial vision of the leader, the staff and...
Seeing the future though predictive analytics
By Jean Robillard, M.D./Guest Column
Predictive analytics – the use of data, statistical algorithms and machine-learning techniques to identify the likelihood of future outcomes based...
IWLC keynote puts focus on engaging men
IWLC luncheon keynote speaker Jeffrey Tobias Halter discusses the ratio of men to women in the C-suite on April 26 at the U.S. Cellular...
Tipping the pay scales
Counties take up minimum wage discussion as second increase goes into effect in Johnson County
By Chase Castle
[email protected]
As the second phase of a minimum wage...