The 20 acquires Collabrance, marking ninth MSP acquisition of 2024

Exterior view of the GreatAmercia building in downtown Cedar Rapids.
GreatAmerica is the parent company of Collabrance, which was recently acquired by Texas-based The 20.

The 20, a prominent managed service provider (MSP) growth platform, has announced its acquisition of Collabrance, LLC., an acclaimed master managed IT services provider headquartered in Cedar Rapids. This acquisition marks the ninth for the Texas-based company this year and its 35th since it began its aggressive expansion into mergers and acquisitions in late 2022.

According to a release, the 20โ€™s rapid growth is fueled by a substantial pool of acquisition candidates. These MSPs have demonstrated notable growth and operational maturity as part of The 20 MSP Group, the companyโ€™s esteemed growth platform.

โ€œThis marks a key step in The 20โ€™s acquisition strategy. We cast our net a little wider to find a like-minded master MSP that will augment our growth platform, drive continuous improvement, and uphold our sky-high standards for excellence in service delivery,โ€ said Tim Conkle, The 20โ€™s CEO.

The acquisition of Collabrance represents the expansion of The 20โ€™s acquisition strategy, he said. โ€œIn this case, we cast our net a little wider to find a like-minded master MSP that will augment our growth platform, drive continuous improvement, and uphold our sky-high standards for excellence in service delivery.โ€œ

Collabrance, founded fifteen years ago by GreatAmerica Financial Services as a resource for customers in the office equipment industry, has demonstrated consistent growth. Recently, it secured the No. 18 spot on the 2024 Channel Futures MSP 501: Top Managed Service Providers list.

Looking ahead, Collabrance will retain its brand, emphasizing its strong market presence and strategic value. The 20 has also retained all Collabrance employees, honoring its commitment to minimal attrition.

Collabrance leadership is confident in a seamless transition, anticipating total continuity in services. Joining The 20 promises new opportunities for growth and advancement for both individual employees and the company as a whole, the release stated.

โ€œWeโ€™re excited to see Collabrance take the successful model theyโ€™ve built and elevate it under the direction of The 20,โ€ said Martin Golobic, CEO of GreatAmerica, Collabranceโ€™s parent company. โ€œWe created Collabrance to provide another business opportunity for many of our existing GreatAmerica customers and have been so proud of what theyโ€™ve accomplished. The synergies between our and The 20โ€™s business tenets were obvious when we first met. This acquisition allows our Collabrance team to do what they do best โ€“ service customers โ€“ and allows them to do it with the same integrity and care that they have for the past fifteen years.โ€

The 20โ€™s leadership is also feeling energized and optimistic about the deal, and look forward to close collaboration with their new team members.

โ€œWeโ€™ve been fans of Collabrance and their team for some time, and thereโ€™s a lot of mutual respect surrounding this deal โ€“ and a lot of excitement about the future,โ€ Mr. Conkle said. โ€œPeople, process, and culture are what drive success in this industry, and Collabrance has all three. This is a win for us, a win for Collabrance, and above all, a win for our collective client base, who can expect continued great service, bolstered by enhanced capabilities and The 20โ€™s around-the-clock support.โ€