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What is the REAL value of public relations?

The value of public relations can be hard to grasp, especially in this data-driven world. While there are ways to measure PR, the value...

Replacing our ‘flyover’ image

CBJ Editorial The derecho that ravaged much of the Corridor, especially Cedar Rapids and Marion, has caused much lamentation that the national news neglected this...

Are you making an impact with your PR?

By Betsy McCloskey / Guest Column Measuring success has long been the Achilles’ heel of public relations. While it is true that it’s hard to...

Effective public relations requires planning

By Betsy McCloskey / Guest Column Public relations planning can be a beast to tackle, and unfortunately, many companies don’t put in the time or...

Don’t let your company be the next viral PR disaster

By Betsy McCloskey / Guest Column The PR game has changed drastically in the age of viral content. In today’s world of Snapchat, Facebook and...

Merger energizes agencies

By Angela Holmes CORRIDOR—Looking toward the future financially and structurally, two of the area’s top advertising firms decided to pull their resources and talents together...

Tag: pr

What is the REAL value of public relations?

Replacing our ‘flyover’ image

Are you making an impact with your PR?

Effective public relations requires planning

Don’t let your company be the next viral PR disaster

Merger energizes agencies

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Linn County seeks feedback on utility-scale wind ordinance updates

Van Meter receives DEI award from Rockwell Automation