Plaid Swan
Why smart businesses should invest in marketing despite inflation
As high inflation continues to loom large over the United States, it’s a natural reaction for businesses to try and decrease their expenses to take some of the pressure off. In such times, one of the first places businesses look…
Your brand story
With the ability to purchase anything online, the world is oversaturated with goods and services.…
How inclusive is your marketing?
With social equality coming to the forefront of our society over the past few years,…
The power of humor in advertising
Laughter is good for the soul, especially these days, when we are surrounded by what…
So you’re thinking of rebranding
Usually, when people talk about a brand, they focus on the visual identity, including the…
What is the REAL value of public relations?
The value of public relations can be hard to grasp, especially in this data-driven world.…
How will your branding communicate ‘quality’?
By Betsy McCloskey | Guest Column Traditionally, manufacturing marketing is focused on sales. While business…
How PR has gone social
By Betsy McCloskey | Guest Column The field of public relations has seen dramatic shifts…
Are you making an impact with your PR?
By Betsy McCloskey / Guest Column Measuring success has long been the Achilles’ heel of…
Effective public relations requires planning
By Betsy McCloskey / Guest Column Public relations planning can be a beast to tackle,…
Don’t let your company be the next viral PR disaster
By Betsy McCloskey / Guest Column The PR game has changed drastically in the age…
Make it stick with guerrilla marketing
By Betsy McCloskey / Guest Column In today’s noisy media landscape, the key to being…
Should your business be on Snapchat?
If your business wants to reach Gen Z, you need to be on Snapchat –…
How does public relations fit into your marketing plan?
By Betsy McCloskey / Guest Column It used to be that marketing and public relations…
Protecting your brand when crisis hits
By Betsy McCloskey / Guest Column In today’s social media landscape, information about your organization…
Forecasting the business trends of 2018
Compiled by Adam Moore & Katharine Carlon [email protected] In early December, we asked a handful…
