Tag: MindFire Communications
Your personal brand can boost your business brand
By Lynn Manternach / Guest Column
Whether you’re an entrepreneur, a CEO, an enÂtry-level employee or somewhere in between, your personal brand has the potential...
Brand values add brand value
By Lynn Manternach / Guest Column
Why does your business exist? If it’s just to make money, you might want to think a little bigger....
When it comes to branding, keep it simple
By Lynn Manternach / Guest Column
Is less really more when it comes to branding? To put it simply, yes.
Competition is stiff and the consumer’s...
Keep the best, evolve the rest
By Lynn Manternach / Guest Column
Is it time to refresh your brand? Every brand needs to be updated periodically to remain relevant as markets...
Ask the right questions to drive business growth
By Lynn Manternach / Guest Opinion
It’s budgeting season again – time to decide how you will allocate your organization’s resources to drive growth and...
Are you investing in your brand?
By Lynn Manternach / Guest Column
Your brand is your company’s most valuable asÂset. Are you treating it that way?
Every brand – large and small...
Leveraging the digital marketing surge
By Chase Castle
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Not long ago, smartphone owners and social media users represented just a fraction of prospective customers for a small or mid-sized company....
What’s the most relevant brand in your life?
By Lynn Manternach / Guest Column
Are there any brands you just can’t live without? Brands that make your world a better place because they...
Engagement promises happy employees, customers
By Lynn Manternach / Guest Column
Only about a third of workers in the United States are engaged in their jobs, according to recent Gallup...
Minimizing the risk of rebranding
By Lynn Manternach / Guest Column
Rebranding. Does that word make you a little anxious? If you’re thinking about evolving your company or organization’s brand,...