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Your personal brand can boost your business brand

By Lynn Manternach / Guest Column Whether you’re an entrepreneur, a CEO, an en­try-level employee or somewhere in between, your personal brand has the potential...

Brand values add brand value

By Lynn Manternach / Guest Column Why does your business exist? If it’s just to make money, you might want to think a little bigger....

When it comes to branding, keep it simple

By Lynn Manternach / Guest Column Is less really more when it comes to branding? To put it simply, yes. Competition is stiff and the consumer’s...

Keep the best, evolve the rest

By Lynn Manternach / Guest Column Is it time to refresh your brand? Every brand needs to be updated periodically to remain relevant as markets...

Ask the right questions to drive business growth

By Lynn Manternach / Guest Opinion It’s budgeting season again – time to decide how you will allocate your organization’s resources to drive growth and...

Are you investing in your brand?

By Lynn Manternach / Guest Column Your brand is your company’s most valuable as­set. Are you treating it that way? Every brand – large and small...

Leveraging the digital marketing surge

By Chase Castle chase@corridorbusiness.com Not long ago, smartphone owners and social media users represented just a fraction of prospective customers for a small or mid-sized company....

What’s the most relevant brand in your life?

By Lynn Manternach / Guest Column Are there any brands you just can’t live without? Brands that make your world a better place because they...

Engagement promises happy employees, customers

By Lynn Manternach / Guest Column Only about a third of workers in the United States are engaged in their jobs, according to recent Gallup...

Minimizing the risk of rebranding

By Lynn Manternach / Guest Column Rebranding. Does that word make you a little anxious? If you’re thinking about evolving your company or organization’s brand,...

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