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Brand focus makes you matter

By Lynn Manternach / Guest Column In this fast-paced, saturated marketing and advertising world, you have only seconds to convince a potential customer to pause...

The emotional path to profitability

By Lynn Manternach / Guest Column How does your brand emotionally engage with customers? Regardless of what industry or business category you’re in, research clearly shows...

The difference between branding and marketing

By Lynn Manternach / Guest Column Sometimes it’s difficult to tell the difference between branding and marketing. The terms are increasingly used interchangeably, which only...

Hit the emotional hot button for your brand

By Lynn Manternach / Guest Column We’d all like to believe we’re highly rational creatures, but it’s just not true. Practicality can play an important role...

Consumer research: Buy or DIY?

By Lynn Manternach / Guest Editorial We’re all trying to figure out how to align what we’re selling with what consumers want to buy. Sometimes...

Do your employees love your brand?

By Lynn Manternach / Guest Editorial We all want our customers to love our organization’s brand. But have you given much thought to whether your...

Emotional branding is a powerful tool

By Lynn Manternach / Guest Editorial It’s not your imagination: Consumers are getting harder to please. The more we do to deliver on consumer expectations,...

Managing your online reputation

By Lynn Manternach / Guest Editorial Consumers put a lot of trust in their fellow shoppers when it comes to making buying decisions. They are...

Has your brand lost its freshness?

By Lynn Manternach / Guest Editorial You’ve been working hard to make sure your business is evolving and growing, but are you making sure your...

Rock your brand with research

By Lynn Manternach / Guest Editorial Building a strong brand requires making strong connections with customers and potential customers. While the overall goal is to...

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