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Tag: linda kuster

10 no-cost ways to gain market insights

Having current market insights is vital to innovative product development, smart business strategy and persuasive marketing. Few organizations have the resources to invest in...

Understanding employees can make or break your organization  

Even in the last two years, so much has changed and continues to evolve with workforce issues in the Corridor. A short list includes...

In-person or remote? How to answer the question

Offices and meetings are not the only thing that moved online during the pandemic. So did much of the qualitative market research being conducted....
customer satisfaction

Customer satisfaction: More than a score

By Linda Kuster | Guest Column Many organizations track customer satisfaction using indicators such as Net Promoter Score or Customer Satisfaction Score. Why is it important to measure satisfaction?

Understanding changing needs in times of crisis

By Linda Kuster | Guest Column The COVID-19 pandemic has altered the behaviors of customers in almost every industry and product/service category. While many of...

Don’t forget to ask your employees what they think

By Linda Kuster | Guest Column The customer experience has been a popular business topic for some time now, and rightly so. After all, without...

Customer feedback, insight crucial to product success

By Linda Kuster | Guest Column Statistics on the percentage of new products and services launched into the market each year that fail vary from...

Do you know how your customers are shopping?

By Linda Kuster | Guest Column Much of what we hear about the state of retail is how physical locations are shutting down. In the...

Make an impact with your market research

By Linda Kuster / Guest Column It would be hard to find a person who works in a business anywhere on this planet who doesn’t...

From innovation to success with conjoint analysis

By Linda Kuster / Guest Column It seems like everyone is involved in innovation these days. What most people discover, howev­er, is that it takes...
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