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Don’t forget to ask your employees what they think

By Linda Kuster | Guest Column The customer experience has been a popular business topic for some time now, and rightly so. After all, without...

Customer feedback, insight crucial to product success

By Linda Kuster | Guest Column Statistics on the percentage of new products and services launched into the market each year that fail vary from...

Do you know how your customers are shopping?

By Linda Kuster | Guest Column Much of what we hear about the state of retail is how physical locations are shutting down. In the...

Make an impact with your market research

By Linda Kuster / Guest Column It would be hard to find a person who works in a business anywhere on this planet who doesn’t...

From innovation to success with conjoint analysis

By Linda Kuster / Guest Column It seems like everyone is involved in innovation these days. What most people discover, howev­er, is that it takes...

Market analysis isn’t just for startups

By Linda Kuster / Guest Column When business planning for 2018, did you in­vest resources in updating your market analysis? Prioritizing this work regularly can...

Big pain points in the customer experience

By Linda Kuster / Guest Column Customer journey mapping and evaluating the customer experience has been a hot topic over the past few years. However,...

Why you don’t want to be a 10

By Linda Kuster / Guest Column Have you had an experience like this? You just purchased a product, checked out of a hotel or finished...

Developing a customer intelligence system

In business, we often focus on the bottom line, assuming that we already know everything about our customers, but customers can change. According to...

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