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Home Tags Linda kuster

Tag: linda kuster

Market analysis isn’t just for startups

By Linda Kuster / Guest Column When business planning for 2018, did you in­vest resources in updating your market analysis? Prioritizing this work regularly can...

Big pain points in the customer experience

By Linda Kuster / Guest Column Customer journey mapping and evaluating the customer experience has been a hot topic over the past few years. However,...

Why you don’t want to be a 10

By Linda Kuster / Guest Column Have you had an experience like this? You just purchased a product, checked out of a hotel or finished...

Developing a customer intelligence system

In business, we often focus on the bottom line, assuming that we already know everything about our customers, but customers can change. According to...
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