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How PR has gone social

By Betsy McCloskey | Guest Column The field of public relations has seen dramatic shifts over the past 10 years with the rise of digital...

The value of PR beyond the numbers

By Betsy McCloskey | Guest Column The value of public relations can be hard for people to grasp, especially in this data-driven world. While there...

Effective public relations requires planning

By Betsy McCloskey / Guest Column Public relations planning can be a beast to tack­le, and unfortunately, many companies don’t put in the time or...

Don’t let your company be the next viral PR disaster

By Betsy McCloskey / Guest Column The PR game has changed drastically in the age of viral content. In today’s world of Snapchat, Facebook and...

Bridging the gender divide in corporate America

By Betsy McCloskey / Guest Column Last year was a breakthrough year for women everywhere. With the #MeToo and TIME’S UP movements that started in Hollywood,...

Make it stick with guerrilla marketing

By Betsy McCloskey / Guest Column In today’s noisy media landscape, the key to being noticed is the implementation of unique communication methods that make...

Should your business be on Snapchat?

If your business wants to reach Gen Z, you need to be on Snapchat – here’s how you do it, according to these Corridor...

How does public relations fit into your marketing plan?

By Betsy McCloskey / Guest Column It used to be that marketing and public relations were considered two separate functions, not to be confused with...

Protecting your brand when crisis hits

By Betsy McCloskey / Guest Column In today’s social media landscape, information about your organization and your employees travels at the speed of light, covering...

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