Tag: Betsy McCloskey
The ethics of marketing
Businesses exist to provide products or services to consumers, but there are a few core things a brand needs to get right: honesty, fairness...
Banking on public relations in a digital world
By Betsy McCloskey | Guest Column
Banking used to be simple. Consumers maintained accounts and loans at banks conveniently located near their home. There weren’t digital...
How will your branding communicate ‘quality’?
By Betsy McCloskey | Guest Column
Traditionally, manufacturing marketing is focused on sales. While business development is the number one concern for most industries, in...
Perfecting your marketing mix
By Betsy McCloskey | Guest Column
According to Marketing 101, effective marketing comes down to getting the right offer in front of the right person...
How PR has gone social
By Betsy McCloskey | Guest Column
The field of public relations has seen dramatic shifts over the past 10 years with the rise of digital...
The value of PR beyond the numbers
By Betsy McCloskey | Guest Column
The value of public relations can be hard for people to grasp, especially in this data-driven world. While there...
Effective public relations requires planning
By Betsy McCloskey / Guest Column
Public relations planning can be a beast to tackÂle, and unfortunately, many companies don’t put in the time or...
Don’t let your company be the next viral PR disaster
By Betsy McCloskey / Guest Column
The PR game has changed drastically in the age of viral content. In today’s world of Snapchat, Facebook and...
Bridging the gender divide in corporate America
By Betsy McCloskey / Guest Column
Last year was a breakthrough year for women everywhere. With the #MeToo and TIME’S UP movements that started in Hollywood,...
Make it stick with guerrilla marketing
By Betsy McCloskey / Guest Column
In today’s noisy media landscape, the key to being noticed is the implementation of unique communication methods that make...