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Your brand story

With the ability to purchase anything online, the world is oversaturated with goods and services. Brand loyalty has fallen off, with younger generations becoming...

How inclusive is your marketing?

With social equality coming to the forefront of our society over the past few years, the importance of inclusive marketing is becoming even more...

The power of humor in advertising

Laughter is good for the soul, especially these days, when we are surrounded by what seems like endless streams of unwelcome news and stress....

So you’re thinking of rebranding  

Usually, when people talk about a brand, they focus on the visual identity, including the logo, colors and packaging. However, a brand is so...

What is the REAL value of public relations?

The value of public relations can be hard to grasp, especially in this data-driven world. While there are ways to measure PR, the value...

The ethics of marketing

Businesses exist to provide products or services to consumers, but there are a few core things a brand needs to get right: honesty, fairness...

Banking on public relations in a digital world

By Betsy McCloskey | Guest Column Banking used to be simple. Consumers maintained accounts and loans at banks conveniently located near their home. There weren’t digital...

How will your branding communicate ‘quality’?

By Betsy McCloskey | Guest Column Traditionally, manufacturing marketing is focused on sales. While business development is the number one concern for most industries, in...

Perfecting your marketing mix

By Betsy McCloskey | Guest Column According to Marketing 101, effective marketing comes down to getting the right offer in front of the right person...

How PR has gone social

By Betsy McCloskey | Guest Column The field of public relations has seen dramatic shifts over the past 10 years with the rise of digital...

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