Betsy McCloskey
Why smart businesses should invest in marketing despite inflation
As high inflation continues to loom large over the United States, it’s a natural reaction for businesses to try and decrease their expenses to take some of the pressure off. In such times, one of the first places businesses look…
Your brand story
With the ability to purchase anything online, the world is oversaturated with goods and services.…
How inclusive is your marketing?
With social equality coming to the forefront of our society over the past few years,…
The power of humor in advertising
Laughter is good for the soul, especially these days, when we are surrounded by what…
So you’re thinking of rebranding
Usually, when people talk about a brand, they focus on the visual identity, including the…
What is the REAL value of public relations?
The value of public relations can be hard to grasp, especially in this data-driven world.…
The ethics of marketing
Businesses exist to provide products or services to consumers, but there are a few core…
Banking on public relations in a digital world
By Betsy McCloskey | Guest Column Banking used to be simple. Consumers maintained accounts and loans…
How will your branding communicate ‘quality’?
By Betsy McCloskey | Guest Column Traditionally, manufacturing marketing is focused on sales. While business…
Perfecting your marketing mix
By Betsy McCloskey | Guest Column According to Marketing 101, effective marketing comes down to…
How PR has gone social
By Betsy McCloskey | Guest Column The field of public relations has seen dramatic shifts…
The value of PR beyond the numbers
By Betsy McCloskey | Guest Column The value of public relations can be hard for…
Effective public relations requires planning
By Betsy McCloskey / Guest Column Public relations planning can be a beast to tackle,…
Don’t let your company be the next viral PR disaster
By Betsy McCloskey / Guest Column The PR game has changed drastically in the age…
Bridging the gender divide in corporate America
By Betsy McCloskey / Guest Column Last year was a breakthrough year for women everywhere. With…
Make it stick with guerrilla marketing
By Betsy McCloskey / Guest Column In today’s noisy media landscape, the key to being…