‘Choose Local’ connects Iowans to local farmers and food

The “Choose Local” campaign will run from February-August. CREDIT IVRCD

Iowa Valley RC&D has launched a statewide “Choose Local” marketing campaign to connect Iowans to local farmers and producers. 

The campaign consists of seven high-quality videos that feature the most common ways of accessing local, specialty crops in Iowa. The videos include: A CSA, or Community Supported Agriculture; farm-to-table restaurant; farm stand;  local farmers’ market; on-farm special events; and a flower farm. Each video highlights a unique Iowa small business.

The “Choose Local” campaign will run February-August, representing the time period from when consumers typically sign up for annual CSA shares, to the height of farmers markets and on-farm events in Iowa. A new video will be released each month.

“Iowa is blessed with a large diversity of local food opportunities in Iowa from a wide range of farmers and producers. We are excited to celebrate this diversity with Iowans and highlight some of the amazing farms across the state,” Jason Grimm, Iowa Valley RC&D executive director, stated in a release.

For more information about the campaign, visit the webpage or contact Julia DeSpain, Iowa Valley RC&D creative coordinator, at julia@ivrcd.org. Subscribe to the Iowa Valley RC&D YouTube channel to view the “Choose Local” videos as they release, and follow Iowa Valley RC&D on social media.

Iowa Valley Resource, Conservation & Development (Iowa Valley RC&D) is a non-profit based in Amana, that works to grow local economies, strengthen food systems, foster protection and enhancement of natural resources by providing technical assistance, connectedness, and strategic project implementation for local Iowa producers.