Real business value: What do you want from your business?
“Start with why” is good, impactful business advice. In fact, there is an entire book dedicated to this principle. Unfortunately, most entrepreneurs only focus...
Editorial: A giant passes
Former University of Iowa President Willard “Sandy” Boyd passed away in December at the age of 95.
Words like “giant” and “legend” are bandied about...
Test your marketing for a bigger payoff
Organizations are always interested in how well their marketing is performing. Staff often monitor KPIs such as website visits, ad clicks, contact forms, social...
The rise of influencer marketing
Today, influencer marketing is exclusively associated with social media users who market products to their engaged followers.
How it’s evolved
Some say the original online influencers...
Editorial: Duane Arnold saga continues
Nothing is simple or easy when it comes to utilities’ energy decisions.
Utility executives have to manage energy generation decisions with complex political, environmental and...
Breaking down the drivers of real estate values
As a key part of our business, we collect and analyze trends in real estate values. Our data covers nearly two-thirds of Iowa and...
Registered Apprenticeship a rewarding option for business, employee
In today’s ever-changing workforce, employers have to find unique tactics to attract skilled employees.
A Registered Apprenticeship (RA) program is a rewarding option for both...
Editorial: Iowa City’s evolving chamber
Twenty years ago the idea of merging the Iowa City Area Chamber of Commerce and the Iowa City Area Development Corporation (ICAD) would have...
Editorial: Eastern Iowa Airport, Kirkwood aviation program a great match
Two of the Corridor’s most important institutions came together to create another regional win-win.
The Eastern Iowa Airport and Kirkwood Community College have created...
Iowa a gold standard example of fiscal responsibility
President Joe Biden and members of Congress should pay more attention to the pro-growth fiscal policies occurring in the states. The federal budget process...