Guest column's stories
Opinion: A commitment to long-term regional workforce needs
Like many of you, I understand what it feels like to lead in a world that rarely slows down. The demands of daily operations (urgent emails, packed calendars, and the constant pull of the immediate) can easily crowd out time…
The future of entrepreneurial support in the Corridor
Over the past few months I’ve been involved in a lot of conversations about how…
Does changing the title of the recruiting process to talent acquisition accomplish results?
If you would like to tweak an entree recipe, do you simply change the name…
Researching the competition
While organizations often use market research to better understand their customers or prospects, it can…
Don’t lose your data. Switch to GA4 without breaking a sweat.
Big changes are coming to Google Analytics. Since 2014, millions of businesses have used Google’s…
Real business value: What do you want from your business?
“Start with why” is good, impactful business advice. In fact, there is an entire book…
Test your marketing for a bigger payoff
Organizations are always interested in how well their marketing is performing. Staff often monitor KPIs…
The rise of influencer marketing
Today, influencer marketing is exclusively associated with social media users who market products to their…
Breaking down the drivers of real estate values
As a key part of our business, we collect and analyze trends in real estate…
Registered Apprenticeship a rewarding option for business, employee
In today’s ever-changing workforce, employers have to find unique tactics to attract skilled employees. A…
Iowa a gold standard example of fiscal responsibility
President Joe Biden and members of Congress should pay more attention to the pro-growth fiscal…
Economic headwinds and outsourcing
Here we are on the cusp of Q4, and my email is popping with requests…
Ways to measure your brand power
One of the most common types of projects our clients ask us to design is…
The importance of discipline in investing (and football)
I’ve been blessed to have a long career, both in the financial world and as…
Let’s stop talking about work-life balance
I’ve lost count of how many companies talk about employee work-life “balance.” Magazine articles, webinars,…
Time for tax credit reform and transparency
Iowa’s historic tax reforms this year focused on lowering the income tax rates paid by…