Guest column's stories
Let Iowa small businesses swipe smarter, not harder
Running a small business in Iowa means learning to stretch every dollar. I work long hours, manage tight margins, and hustle to build something meaningful in locations that big chains overlook. But no matter how efficient I get, there’s one…
Real business value: Your ‘what’ and business strategy
What does your business do, how do you do it and for whom? How should…
AI isn’t coming for your business — it’s already here
It’s 2023, and artificial intelligence is suddenly churning out content everywhere you look. These days,…
The resurgence of print advertising
The demise of print media has long been forecasted. While many of these predictions have…
IBC legislative priorities increases state’s competitiveness
With the first month of 2023 concluded, the Iowa Business Council’s (IBC) state legislative priorities…
The future of entrepreneurial support in the Corridor
Over the past few months I’ve been involved in a lot of conversations about how…
Does changing the title of the recruiting process to talent acquisition accomplish results?
If you would like to tweak an entree recipe, do you simply change the name…
Researching the competition
While organizations often use market research to better understand their customers or prospects, it can…
Don’t lose your data. Switch to GA4 without breaking a sweat.
Big changes are coming to Google Analytics. Since 2014, millions of businesses have used Google’s…
Real business value: What do you want from your business?
“Start with why” is good, impactful business advice. In fact, there is an entire book…
Test your marketing for a bigger payoff
Organizations are always interested in how well their marketing is performing. Staff often monitor KPIs…
The rise of influencer marketing
Today, influencer marketing is exclusively associated with social media users who market products to their…
Breaking down the drivers of real estate values
As a key part of our business, we collect and analyze trends in real estate…
Registered Apprenticeship a rewarding option for business, employee
In today’s ever-changing workforce, employers have to find unique tactics to attract skilled employees. A…
Iowa a gold standard example of fiscal responsibility
President Joe Biden and members of Congress should pay more attention to the pro-growth fiscal…
Economic headwinds and outsourcing
Here we are on the cusp of Q4, and my email is popping with requests…