Tippie College of Business
Tippie study: Bruh, using slang to vibe with consumers doesn’t slap
Brands that use contemporary slang in their marketing to connect with younger consumers usually just embarrass themselves, according to a new study from the Tippie College of Business. The study finds consumers tend to see a brand’s use of slang…
Protecting your business in the age of #metoo
By Katharine Carlon [email protected] The movement that began last year with a string of allegations…
Protecting your business in the age of #metoo
By Katharine Carlon [email protected] The movement that began last year with a string of allegations…
Iowa joining the race toward online MBAs
The University of Iowa is set to join Drake, Mount Mercy and others offering full…
Best MBA Program: University of Iowa Tippie College of Business
FIRST TIME ON LIST An MBA from the University of Iowa has long been a…
University of Iowa hits the building brake
A planned $50 million UI Art Museum is one of the highest-profile projects impacted by…
Will Africa be ‘the next Asia’ for trade?
Dimy Doresca of the UI’s Institute for International Business points at Africa on a map…
UTC bid for Rockwell Collins taken seriously
Embraer KC-390 aerial tanker transport aircraft upgraded with a Rockwell Collins ProLine Fusion flight deck,…
New job portal takes a couples approach
Job fairs at the University of Iowa, like this one last spring, are a popular…
Annex Analytics brings data power to the people
Annex Analytics Chief Operating Officer Jim Thebeau, President Peggy Stover and Research Associate Maddie Shepard…
