Tag: strategy
United Way announces new ‘Unite to Inspire’ strategy
United Way of East Central Iowa (UWECI) shared its community-driven strategy for meeting Eastern Iowa’s greatest needs on Wednesday, Aug. 31.
During the press conference,...
Forget Christmas in July, plan your year-end campaign now
By Anna Patty | Nonprofits Column
Once upon a time, we could spend Thanksgiving enjoying time with family and relaxing in the afternoon. Today, that’s...
Forget Christmas in July, plan your year-end campaign now
By Anna Patty | Nonprofits Column
Once upon a time, we could spend Thanksgiving enjoying time with family and relaxing in the afternoon. Today, that’s...
Remember, it’s all about the customer
By Lynn Manternach / Guest Column
It’s time to start thinking about next year’s marketing budget. How are you going to allocate your resources to make...
First strategy, then tactics
By Lynn Manternach / Guest Editorial
Most marketers want solid strategy behind their marketing and branding efforts. But wanting strategy and making it happen are...
It’s not marketing if you don’t have a strategy
Lynn Manternach / Guest Editorial
Is your company implementing content marketing without a strategy?
The popularity and effectiveness of content marketing continue to increase. But there’s...
Culture overpowers strategy at work
By Gale Mote / Guest Editorial
Every day, I work with organizations who have well-thought out strategies to move their organizations in the direction of...
Eight reasons culture eats strategy for lunch
By Joe Tye / Guest Editorial
We’ve all heard the aphorism “culture eats strategy for lunch,” originally attributed to Peter Drucker. Culture is the personality...