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Forget Christmas in July, plan your year-end campaign now

By Anna Patty | Nonprofits Column Once upon a time, we could spend Thanksgiving enjoying time with family and relaxing in the afternoon. Today, that’s...

Forget Christmas in July, plan your year-end campaign now

By Anna Patty | Nonprofits Column Once upon a time, we could spend Thanksgiving enjoying time with family and relaxing in the afternoon. Today, that’s...

Remember, it’s all about the customer

By Lynn Manternach / Guest Column It’s time to start thinking about next year’s marketing budget. How are you going to allocate your resources to make...

First strategy, then tactics

By Lynn Manternach / Guest Editorial Most marketers want solid strategy behind their marketing and branding efforts. But wanting strategy and making it happen are...

It’s not marketing if you don’t have a strategy

Lynn Manternach / Guest Editorial Is your company implementing content marketing without a strategy? The popularity and effectiveness of content marketing continue to increase. But there’s...

Culture overpowers strategy at work

By Gale Mote / Guest Editorial Every day, I work with organizations who have well-thought out strategies to move their organizations in the direction of...

Eight reasons culture eats strategy for lunch

By Joe Tye / Guest Editorial We’ve all heard the aphorism “culture eats strategy for lunch,” originally attributed to Peter Drucker. Culture is the personality...

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