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The ethics of marketing

Businesses exist to provide products or services to consumers, but there are a few core things a brand needs to get right: honesty, fairness...

Perfecting your marketing mix

By Betsy McCloskey | Guest Column According to Marketing 101, effective marketing comes down to getting the right offer in front of the right person...

Bridging the gender divide in corporate America

By Betsy McCloskey / Guest Column Last year was a breakthrough year for women everywhere. With the #MeToo and TIME’S UP movements that started in Hollywood,...

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