Tag: marketing
The internet is not your personal photo collection
By Chris Weaver / Guest Column
To put it bluntly, if you use an image that you saved from the internet without permission, you are...
The internet is not your personal photo collection
By Chris Weaver / Guest Column
To put it bluntly, if you use an image that you saved from the internet without permission, you are...
Are you investing in your brand?
By Lynn Manternach / Guest Column
Your brand is your company’s most valuable asÂset. Are you treating it that way?
Every brand – large and small...
Back to school or back to the future?
By Nancy Garberson / Guest Column
As marketers, we’re always looking at the future. It’s a little like going back to school: We look at...
Does your business need a blog?
By Sherry Bonelli / Guest Column
You’ve probably heard of a blog, but exactly what is it, and does your business really need one?
A blog...
Why you don’t want to be a 10
By Linda Kuster / Guest Column
Have you had an experience like this? You just purchased a product, checked out of a hotel or finished...
Why you need a social media calendar
By Brittani Wilson / Guest Column
More than likely, your company is on at least one social media platform. As of February this year, there...
Your brand can blossom with a plan
By Nancy Garberson / Guest Column
Developing a brand takes a lot of planting, consistent work and the discipline to stick with it. Before you dig...
Leveraging the digital marketing surge
By Chase Castle
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Not long ago, smartphone owners and social media users represented just a fraction of prospective customers for a small or mid-sized company....
Developing a customer intelligence system
In business, we often focus on the bottom line, assuming that we already know everything about our customers, but customers can change. According to...