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Brand values add brand value

By Lynn Manternach / Guest Column Why does your business exist? If it’s just to make money, you might want to think a little bigger....

How does public relations fit into your marketing plan?

By Betsy McCloskey / Guest Column It used to be that marketing and public relations were considered two separate functions, not to be confused with...

Five ways to give your social media a makeover

By Sherry Bonelli / Guest Column With just a few changes and a little effort, your social media channels could become the highlight of your...

When it comes to branding, keep it simple

By Lynn Manternach / Guest Column Is less really more when it comes to branding? To put it simply, yes. Competition is stiff and the consumer’s...

Are we on the cusp of the ‘digital ad bubble’?

By Molly Altorfer / Guest Column Fortune 500 companies and most B2B companies remain bullish on the advertising industry as a way to reach consumers...

Protecting your brand when crisis hits

By Betsy McCloskey / Guest Column In today’s social media landscape, information about your organization and your employees travels at the speed of light, covering...

Keep the best, evolve the rest

By Lynn Manternach / Guest Column Is it time to refresh your brand? Every brand needs to be updated periodically to remain relevant as markets...

Brand integrity on a shoestring budget

By Christa Nelson / Guest Column With a tightening in the economy, marketing departments are being asked to find ways to cut expenses. While most...

Voice of the Customer surveys go big

By Dave DeWitte [email protected] They’ve become a predictable part of purchases – those reminders via email, sales receipt or the voice of a friendly cashier to...

Psychographics: The future is here

By Katharine Carlon [email protected] They know who you are, what you like, what you buy and what motivates you. And thanks to the rise of psychographic...

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Tag: marketing

Brand values add brand value

How does public relations fit into your marketing plan?

Five ways to give your social media a makeover

When it comes to branding, keep it simple

Are we on the cusp of the ‘digital ad bubble’?

Protecting your brand when crisis hits

Keep the best, evolve the rest

Brand integrity on a shoestring budget

Voice of the Customer surveys go big

Psychographics: The future is here

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