marketing
de Novo Marketing wins four Communicator Awards
de Novo Marketing, a Cedar Rapids-based creative marketing agency, was recently awarded four Communicator Awards for its work with the Indian Creek Nature Center, Horizon Group (formerly SPPG) and Downtown Cedar Rapids. The Communicator Awards program is the premier international…
The lyrics (and stats) of loyalty marketing
By Lynn Manternach / Guest Editorial Make new friends, but keep the old; those are…
Positioning your message for success
By Nancy Garberson / Guest Editorial Segmentation, targeting and positioning – known by many marketers…
Consumers want simplicity in marketing
By Lynn Manternach / Guest Editorial Being a consumer is complicated. It’s overwhelming. Sometimes, it…
Merger energizes agencies
By Angela Holmes CORRIDOR—Looking toward the future financially and structurally, two of the area’s top…
No. 5 Small Company: de Novo Alternative Marketing
By Angela Holmes Although the red ping pong table and group lunches at de Novo…
First strategy, then tactics
By Lynn Manternach / Guest Editorial Most marketers want solid strategy behind their marketing and…
It’s not marketing if you don’t have a strategy
Lynn Manternach / Guest Editorial Is your company implementing content marketing without a strategy? The…
Throw a little gas on the fire
By Lynn Manternach / Guest Editorial How’s your content marketing working? Is it sparking the…
Education + marketing = engagement
By Lynn Manternach / Guest Editorial I have a passion for both marketing and education.…
New roles emerge in digital marketing
By Heather Rast/Consulting Futurists typically release their trends predictions at years’ end. The crafty analysts…
Bornbach adds marketing services
Serial entrepreneur brings her experience to business coaching By Sarah Binder CEDAR RAPIDS—You need to know what…
