marketing
Beyond the big check: How your business can make a real impact
One of my favorite episodes of The Office is “Fun Run,” where Michael Scott launches a corporate charity event to fight rabies – then promptly wastes a third of the money on a giant ceremonial check. It’s hilarious but also…
Cedar Rapids marketing agency JWMorton rebrands
Cedar Rapids-based marketing and branding agency JWMorton has rebranded after 40 years in business. The…
de Novo Marketing wins four Communicator Awards
de Novo Marketing, a Cedar Rapids-based creative marketing agency, was recently awarded four Communicator Awards…
A little help for Hoover: UI Marketing Institute students help Herbert Hoover Foundation with major rebrand
The Hoover Presidential Foundation has turned to five University of Iowa students to help with…
Cedar Rapids’ de Novo Marketing wins four international creative awards
de Novo Marketing, an Iowa-based creative marketing agency, was awarded four Hermes Creative Awards for…
Why smart businesses should invest in marketing despite inflation
As high inflation continues to loom large over the United States, it’s a natural reaction…
Stamats celebrates centennial, looks to future in move to new home
There are only about 1,000 companies in the United States that have been in business…
Stamats to host centennial celebration Wednesday
Stamats Communications will host a centennial celebration Wednesday, Oct. 11 from 4-6 p.m. at the…
Marketing has evolved from 4 Ps to 7 Ps
Whether you are a small business owner or an executive for a Fortune 500 company,…
Ben Dillon named CEO of Geonetric
Geonetric, a Cedar Rapids-based digital marketing agency, has announced co-owner Ben Dillon will be transitioning…
AMPERAGE acquires Hansen Henley Yoder & Lamb
AMPERAGE Marketing & Fundraising announced its acquisition of Minneapolis-based fundraising firm Hansen Henley Yoder &…
Farmers State Bank announces new marketing team
Farmers State Bank has announced the appointment of a new marketing team, including a vice…
Test your marketing for a bigger payoff
Organizations are always interested in how well their marketing is performing. Staff often monitor KPIs…
The rise of influencer marketing
Today, influencer marketing is exclusively associated with social media users who market products to their…
Alliant Energy donates nearly 50,000 meals to Midwest food banks
Food banks across Iowa and Wisconsin will be receiving nearly 50,000 meals thanks to Alliant…
Deep customer knowledge key to marketing success
With so many dramatic shifts in marketing over the last decade, the goal of influencing…