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Don’t lose your data. Switch to GA4 without breaking a sweat.

Big changes are coming to Google Analytics.  Since 2014, millions of businesses have used Google’s third iteration of Google Analytics, Universal Analytics (UA), to track...

Don’t give up on your business data just yet

Remember five or 10 years ago, when Big Data and analytics promised to change everything about how we do business? Those were the salad days...

Spam isn’t only for your email

By Ryan Shenefelt / Guest Column Businesses across the Corridor are experiencing strange traffic when they dive into their Google Analytics referrals. Spam companies attempting...

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