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The New ‘Rules’ of business etiquette in the 2020s

Does it seem like the rules of doing business are constantly changing? One minute, it’s perfectly acceptable, even encouraged to leave a voicemail. Next,...

How school bonds can affect our community’s economic development

I’m switching hats with this month’s column, from marketing to community and economic development — through the lens of education. Two districts in the ICR...

Threads: The new Twitter? Or just another platform?

Have you joined Threads yet? Less than a week after its public launch, more than 100 million users had joined the platform powered by Instagram....

The evolution of SEO: A look at one of our greatest tools

The internet drives almost everything we do, both as businesses and as consumers. We communicate, share, educate, research, buy, sell, create and work online. With...

How to (properly) use a QR code

In 2014, I wrote a blog that advised not using QR codes for business until they became native in everyone’s phone camera apps. In...

2022 predictions in marketing & tech

By the time you read this, we will be an entire month into 2022. As I looked back on the past year(s) and talked...

Apple called the email open rate’s bluff

With the recent changes to Apple’s privacy and security safeguards, those who relied on “Email Opens” as a key success metric are left holding...

The 4 things to do in a crisis

We are all operating in strange times. And at some point, you may be faced with making a controversial decision or facing a backlash...

Great brands lead with their values

We have a saying around here: Your brand is what people say about you (or your company) when you’re not in the room. So many...

Shifting from ‘post & pray’ to nurturing a workforce pipeline

If you would have told me in 2007 that the work, we do at de Novo would be so heavily involved in human resources,...

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Tag: de Novo Marketing

The New ‘Rules’ of business etiquette in the 2020s

How school bonds can affect our community’s economic development

Threads: The new Twitter? Or just another platform?

The evolution of SEO: A look at one of our greatest tools

How to (properly) use a QR code

2022 predictions in marketing & tech

Apple called the email open rate’s bluff

The 4 things to do in a crisis

Great brands lead with their values

Shifting from ‘post & pray’ to nurturing a workforce pipeline

More Articles

Greater Iowa City Inc. unveils new agritourism brand

Foundation 2 Crisis Services sets ribbon cutting, open house...

Cedar Rapids council picks developer for Ambroz site redevelopment,...

Iowa City awards nonprofit Dream City nearly $3 million...

Editorial: ACT’s next phase