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de Novo Marketing wins four Communicator Awards

de Novo Marketing, a Cedar Rapids-based creative marketing agency, was recently awarded four Communicator Awards for its work with the Indian Creek Nature Center,...
AI companies Photo by cottonbro studio.

AI companies are running out of fuel, your content will fill the tank

The AI Space Race has boosted the S&P and NASDAQ indices, leads headlines in business and tech reporting, and has become an integral part...
de Novo Marketing

Cedar Rapids’ de Novo Marketing wins four international creative awards

de Novo Marketing, an Iowa-based creative marketing agency, was awarded four Hermes Creative Awards for its work with the Sixth Judicial District Department of...

The New ‘Rules’ of business etiquette in the 2020s 

Does it seem like the rules of doing business are constantly changing? One minute, it’s perfectly acceptable, even encouraged to leave a voicemail. Next,...

How school bonds can affect our community’s economic development

I’m switching hats with this month’s column, from marketing to community and economic development — through the lens of education.  Two districts in the ICR...

Threads: The new Twitter? Or just another platform?

Have you joined Threads yet? Less than a week after its public launch, more than 100 million users had joined the platform powered by Instagram....

The evolution of SEO: A look at one of our greatest tools

The internet drives almost everything we do, both as businesses and as consumers. We communicate, share, educate, research, buy, sell, create and work online.  With...

How to (properly) use a QR code 

In 2014, I wrote a blog that advised not using QR codes for business until they became native in everyone’s phone camera apps. In...

2022 predictions in marketing & tech

​​By the time you read this, we will be an entire month into 2022. As I looked back on the past year(s) and talked...

Apple called the email open rate’s bluff

With the recent changes to Apple’s privacy and security safeguards, those who relied on “Email Opens” as a key success metric are left holding...

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