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QR code

How to (properly) use a QR code 

In 2014, I wrote a blog that advised not using QR codes for business until they became native in everyone’s phone camera apps. In...

2022 predictions in marketing & tech

​​By the time you read this, we will be an entire month into 2022. As I looked back on the past year(s) and talked...

Apple called the email open rate’s bluff

With the recent changes to Apple’s privacy and security safeguards, those who relied on “Email Opens” as a key success metric are left holding...

The 4 things to do in a crisis

We are all operating in strange times. And at some point, you may be faced with making a controversial decision or facing a backlash...

Great brands lead with their values

We have a saying around here:  Your brand is what people say about you (or your company) when you’re not in the room. So many...

Shifting from ‘post & pray’ to nurturing a workforce pipeline

If you would have told me in 2007 that the work, we do at de Novo would be so heavily involved in human resources,...
software programmer

Perform a platform audit to improve performance

By Jen Neumann | Guest Column It happens every year at budget time. Our accountant hands me a list of software companies and asks, “Are we continuing all of these subscriptions next year?”

Location matters equally in online storefront

By Jen Neumann | Guest Column In an increasingly online world, does location still matter? Let’s revisit one of the oldest principles of marketing: “place” or...

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